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Title:  CDD 6 mois - PR & e-PR Manager

CDD 6 mois - PR – EPR MANAGER EMEA H/F

 

Who we are

Shiseido, Beauty Innovations for a Better World.

At Shiseido, we believe that beauty has the power to change the world. It stirs emotions, instils confidence, and gives life to infinite possibilities. In an ever-changing global environment, we keep our fingers on the pulse to perceive and respond to people’s profound need for betterment. We constantly challenge the misconceptions of today for a more beautiful tomorrow. And whether it’s new concepts, new ideas, or the new values we contribute to society – we never stop innovating. We strive to create a better world through beauty innovations. A world where people live in happiness, and beauty is limitless, loving and alive.

Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world. We are operating in about 120 countries with 46,000 employees of 70 nationalities. We offer a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2018.

Shiseido EMEA is Shiseido's Regional Headquarter for the Europe, Middle East and Africa (EMEA) region. Representing a workforce of 4,000 employees in 88 countries, Shiseido EMEA is covering worldwide activities for fragrance brands (Dolce & Gabbana, Elie Saab, Issey Miyake, Narciso Rodriguez, Serge Lutens, Shiseido fragrances and Zadig & Voltaire) as well as business and distribution of Shiseido group brands (BareMinerals, Buxom, Clé de Peau Beauté, Laura Mercier, NARS and the brand Shiseido). Shiseido EMEA is home to the Center of Excellence (CoE) for Fragrance. The Center uses Shiseido’s acclaimed scientific methods and innovative technologies in creating new and unique fragrances for the global market.

 

What we will do together

MISSIONS

From the Communication strategy you receive from Brand Headquarters, you adapt it to the EMEA region and supervise its application in the countries while developing a business side. It includes a daily work with expert teams: marketing, training, brand activation, Media, CRM, E-com & E-retail to scale the strategy to the region + a daily contact with the countries.

You are the referent for the regional PR & E-PR Activities among the Prestige brands division, over the region (88 countries comprising of 12 main affiliates: Italy, Germany, Spain, Russia, France, UK, Benelux, Switzerland, Austria & Middle East).

MAIN RESPONSIBILITIES

You’re managing Brand PR strategies. It includes:

Being the main touchpoint of Brand Marketing Department

KPIs for the Brands Rankings with DMR and positive evolution over the main countries

Build up the PR Strategy: angles, story-telling within agreed budget

Adaptation of Communication tools (Press Kits, Scientific Newsletters …)

Event organization (International, Regional, local supervision)

Shoot organization

Spokespersons animation: Scientific Communication Director, Makeup Artist Ambassador, Faces

Reportings

Animation of the Makeup artists network Paris – London

Fashion Weeks activities

Celebrities

You oversee the E-PR Strategy. That includes:

Creation of a regional strategy: image & business oriented as per each launch priority and HQ goals

KPIs for the Brands as per the regional influence tool measurement

Roll out of the strategy in link with the local communication teams

Influencer Content creation guidelines

Influencers mailers creation

Influencers Event organization

Reportings

Screening of new influencers

For both expertise: Leverage tracking strategies to monitor and evaluate impact of programs in market; develop reports on program effectiveness in market and make recommendations for program enhancement and improvement

Who you are

  • 7-10 years experienced in the Beauty/ Fashion fields at an Intl Level
  • Fluent in English (speaking and writing)
  • Capacity to manage multiple projects and work under pressure
  • Capacity to work on several brands with different DNAs
  • Rigorous / Autonomous / Source of proposals
  • Creative: Ability to translate customer insights and marketing objectives into impactful, innovative brand-appropriate solutions
  • Effective partner management, negotiation, and operational skills with strong results orientation and efficiency mentality
  • Adaptable
  • Excellent project management skills
  • Strategic vision
  • Willing to travel

 

Beyond the necessary skills, we are looking for an entrepreneurial personality with an aesthetic sensitivity. You recognize yourself in our values:

- Think big, Take Risks, Hands on, Collaborate, Be open, Act with integrity, Be accountable, Applaud success

Don't hesitate, apply to join our talent community and be contacted in the event of a new opportunity!

 


Job Segment: Manager, Marketing Manager, Animation, Management, Marketing, Creative

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