Social Media Specialist / Manager, SHISEIDO Global Brand Unit

●Company：  Shiseido Co., Ltd.
●Location : Shiodome office
●Department： SHISEIDO Global Brand Unit, MKT & Consumer Experience Development Department
●Type of Job： Manager
●Report to ： Group Manager
●Contract Type： Permanent


●Organization / Mission：
To move beauty beyond limits.
We constantly evolve to evoke beauty and move beyond our limits.

The PR & Social group is responsible of creating unique experiences for brand SHISEIDO many franchises, from Global Events to KOLs activations we craft unforgettable brand moments to help inspire consumers through different touchpoints and voices.
Our Social team is in charge of creating beautiful and elevated brand narratives on social channels to engage and connect with our global audience.

Social Content to drive brand story / content in 3 areas
1) Execute the Social Strategy Playbook guidelines for community management, editorial branded content and social best practices for OWNED.
2) Coordinate and lead the Content Strategy and Calendar for each OWNED social channel.
3) Ensure global brand consistency with RHQs.

Platform usage - TikTok, Instagram, Instagram, Facebook, X, Douyin

●Key Responsibilities：
To develop and implement social media strategies in an agile, efficient and effective manner.
Considering budget optimization for content creation strategies and exploring new solutions to be implemented.
Work in tandem with social content production agencies, marketing and creative stakeholders to manage and direct the social asset creation.

 On time and in full to gate proposal & delivery
_ lead social IMC by work closely with MKT for IMC social plan
_ develop and present OWN social content strategy upon alignment with MKT and PR/Social team leaders
_ develop and present comprehensive report to evaluate social impact

Elevating brand equity
_ consolidate the social asset brief for IMC plan  
_ lead social brand content strategy and pitch new ideas to drive brand equity

Content and Calendar management
_ develop SNS master calendar  to collate  all glocal campaign efforts with RHQs
_ lead and manage owned social asset sharing with RHQs

Social account handling
_ act as gatekeeper for account hygiene upkeep
_ provide visibility on content perfomance CONTINUE/STOP/START
_ create a crisis control action plan when crisis is flaged and oversee execution

Reporting
_ proactively create social best in class social insights and case studies in MCX monthly meeting
_ liaise with platformers to secure quartely insight reports from relevant social media platforms
_ lead and coordinate Meltwater dasboard monitor creation to measure social impact on campaings and brand activities
_ lead the campaign post-mortem social impact report 

Budget management
_ provide visibility to manager and GMon budget allocation per campaign and estimations from vendors

Organization capability
_ demonstrate social first best practices to SGBU members

●About the Role：
Shiseido is a pioneer in the beauty industry, with a rich legacy expanding the 100 year mark.
To become a part of brand SHISEIDO, you will have the chance to bring incredible campaigns to live, inspire consumers and set new trends in the beauty industry. 


●Requirements：
> Experience in Social Media Strategic Planning, understanding best practices for social channels and content creation optimization. 
> Experience in implementing campaigns on Meta Business Suite, Bydance and Google platforms, building relationships with platformers to explore platform full potential.
> Social Content Creation, managing relationships with externals partners and briefing projects.
> Experience with managing team budget, transparent and efficient bookkeeping skills.
> Experience working in global teams, able to modulate and adapt to different cultures and nationalities.
> English fluent.


●Key Focus Competencies(TRUST 8)：
BE OPEN
COLLABORATE
BE ACCOUNTABLE
*Please visit the following website to learn more about our 'TRUST 8' working principles.
https://corp.shiseido.com/en/company/philosophy/


●Preferred Qualification：
> Affinity for beauty
> Proactive problem solver
> Logical and strategical thinker
> Excellent communication skills to build strong relationships with stakeholders


●Message：
You will become an active contributor of ideas and activations in a dynamic multinational environment that is ever evolving to move beauty beyond limits.
You will become a part of brand that has a legacy of over 100 years, pioneering the beauty industry and creating unforgettable cultural moments.


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