PR/Social Media Specialist, Cle de Peau Beaute

Date:  Sep 19, 2021
Location:  Tokyo
Company:  Shiseido
Country/Region:  JP
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Location: Shiodome
Division: Cle de Peau Beaute 事業戦略部
Job level: Specialist
Reports to: Group Manager
Contract type: Full-time

Roles & Responsibilities(業務内容)
 •Support Communication manager on all PR/SNS executions 
 (•Develop Global PR/SNS strategy, calendar and action plans)
 •Draft and deploy launch press releases, tool kits media alerts and expert Q&As in partnership with BH and PR agencies
 •Partner with the BH product and marketing communications to create Global Media Alerts to support consistent messaging for regional translation on major initiatives and launches
 •Event coordination and execution
 •Prepare quarterly press coverage tracking reports, PR Value summaries, and event recaps
 •Establish a BH Press Relations Global community in alignment with BH
 •Support BH Global philanthropic program development and co brand partnerships
 •Develop seasonal and evergreen “Press Gift” offers by utilizing regional input and assessment of competitor program
 •Manage deployment of Event Guidelines and trafficking of Event requests from Regional Teams
 •Manage external vendor relationships, as needed, to assure timely execution
 •Maintain relevance in the Beauty industry through research, compilation and sharing competitive reports
 •Support crisis management and mitigate risk
 •Execute/Manage influencer experiences and programs, Develop guidelines
 •Manage product send-outs to influencers/KOLs for relationship building
 •Manage usage rights for SNS assets
 •Manage master global influencer list and identify new influencer partnerships
 •Liaison with regions on KOL activities for cross promotion
 • Review content performance and metrics for influencers report and develop insights
 • Research for specific campaigns and projects: competitive information, analysis of influencers content/profiles, content types and trends

 •3 years at luxury beauty experience preferred
 •Experience with projects and small teams to execute strategic initiatives
 •Strong ability to develop and produce presentation decks
 •Fluent and effective verbal and written communications. Japanese fluency preferred. Mandarin a plus
 •Active social media users on Instagram, LINE, Facebook, Twitter
 •Detail oriented and organized
 •Flexibility to work hours / travels if needed
 •Proficient in computer skills such as Microsoft Office (Word, Powerpoint, Excel), Adobe Photoshop, is a plus
 •Bachelor’s Degree in communication, marketing or related field


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