PR Specialist, SHISEIDO Global Brand Unit
【 Please submit your application at the following URL. 】
https://hrmos.co/pages/shiseido/jobs/BrandMKT_20250410_15403/apply
●Company： Shiseido Co., Ltd.
●Location : Shiodome office
●Department： SHISEIDO Global Brand Unit, MKT & Consumer Experience Development Department
●Type of Job： Staff
●Report to ： Group Manager
●Contract Type： Permanent
●Organization / Mission：
Move Beauty Beyond Limits
The PR & Social group is reponsible of creating unique experiences for bShiseido many franchises, from Global Events to KOLs activations we craft unforgetabble brand moments to help inspire consumers thorugh different touchpoints and voices. Our Social team is in charge of creating beautiful and elevated brand narratives on social channels to engage and connect with our global audience.
●Key Responsibilities：
Responsible for the overall creation and orchestration of communication strategies for bShiseido franchises. Leading campaign event planning, creation of PR materials, product seeding and KOL marteking strategies.
Brand Communication Planner
1. Create brand communication strategies to elevate brand equity.
2. PR & KOLs Earned media focus.
3. Create balance between brand and commercial campaigns to drive desirability.
| On time and in full to gate proposal & delivery | ||
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_ lead Masterbrand retail campaigns / Mothers Day, Fathers Day, Valentines Day, CNY and Holiday |
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| Elevating brand equity | ||
| _ translate brand positioning and mkt objectives into earned driven messaging frameworks to spark interest and drive credibility _ identity emerging cultural trends, storytelling opportunities and whitespace to moments to win brand share of voice |
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| PR communication plan | ||
| _ develop media worthy storytelling angles to drive buzz across press, influencers and communities _ create PR materials / press releases to amplify brand messages with media _ calibrate and align RHQs to follow the communication plan |
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| KOL strategy | ||
| _ develop KOL engagement narratives to drive advocacy and WOM _ create product seeding strategies and innovative concepts to drive social buzz and efficacy proof _ create global guidelines for RHQs to drive global brand consistency |
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| Reporting | ||
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_ proactively identify and share emerging trends at competitive and industry level |
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| Budget management | ||
| _ provide visibility to manager and team leaders on budget allocation per campaign and estimations from vendors | ||
| Organization capability | ||
| _ project management from agency pitch to project execution _ manage agency and vendor relationships _ manage campaign accounting and procurement for Masterbrand PR campaigns _ collaborate with Social team to create synergy between EARNED/PAID |
●About the Role：
Shiseido is a pioneer in the beauty industry, with a rich legacy expanding the 100 year mark. To become a part of bShiseido, you will have the chance to bring incredible campaigns to live, inspire consumers and set new trends in the beauty industry.
●Requirements：
PR background, experience in understading the shift from traditional PR startegies to digital driven PR strategies. Ample knowledge in digital media best practices, understaning the value KOLs and digital media can bring to brand. Strong brand narrative skills and brand narrative buidling.
●Key Focus Competencies(TRUST 8)：
TAKE RISKS
COLLABORATE
BE ACCOUNTABLE
*Please visit the following website to learn more about our 'TRUST 8' working principles.
https://corp.shiseido.com/en/company/philosophy/
●Preferred Qualification：
> Affinity for beauty
> Strategic planner
> Storyteller
> Excellent comunication skills to build strong relationships with stakeholders
●Message：
You will become an active contributor of ideas and activations in a dymanic multinational enviornment that is ever evolving to move beauty beyond limits. You will become a part of brand that has a legacy of over 100 years, pioneering the beauty industry and creating unforgetable cultural moments.
【 Please submit your application at the following URL. 】
https://hrmos.co/pages/shiseido/jobs/BrandMKT_20250410_15403/apply
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