Marketing Specialist (PD), SGBU

Date:  Apr 4, 2021

Tokyo, 13, JP

Company:  Shiseido
Country/Region:  JP
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Location:  Shiodome
Division:  SGBU Marketing Dept, Core Platform Category
Job level:  Manager
Reports to:  Group Manager
Contract type:  Full-time

Roles & Responsibilities
To define and manage the implementation of global marketing strategy, tactics, and program to drive global growth and profitability for the Skincare domain.
To construct the Skincare innovation pipeline & NILG (None Innovation Led Growth) thrusts and lead for marketing mix development.
Co-lead the product innovation and communication through Regenerate line.

■Co-work with the Group Manager to define growth strategy incorporating consumer insights and market trends
■Work closely with Global Innovation Center & other corporate functions to drive short to innovation development
■360 integrated marketing mix development with full responsibility based on consumer learning process and PDCA cycle, of the responsible product line
 -Plan and execute market & consumer learnings
 -Analyze the market & consumer panels for insights
 -Product & promotion concept building
 -Orchestrate product development process
 -Direct creative production process due to business objective
■Communicate with the regional headquarters on a daily basis to align on the midterm strategy, marketing mix and go-to-market strategy

■Bachelor’s degree
■Basic communication skills in both Japanese & English
■Proficient skill with Microsoft Word, Microsoft Excel, Microsoft PowerPoint
■Minimum 3years of marketing or brand management experience, ideally Global Marketing

Desired Qualifications
■3 years of marketing experience with product development experience, ideally in beauty brand
■Team oriented with ability to interact with partners across organization at all levels
■Passionate, creative thinker with ability to brainstorm new approaches or ideas
■Must be organized, detail oriented, resourceful, and able to juggle multiple projects at once
■Ability to move between quantitative analytics and marketing creativity
■Ability to think strategically and tactically in different situations with strong sense of urgency
■Ability to show initiative to drive results and solve problems and always be counted on to follow-through
■Excellent written and oral communication skills


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