Marketing Manager, Global Professional Premium Hair Care Brand
Location: Shiodome/FS Building
Division: Global Professional Business Div. Shiseido Professional Brand Unit
Job level: Manager
Report to: Group Manager
Contract type: Full time
Roles & Responsibilities(業務内容)
■Purpose
Drive sustainable growth of the HAIR CARE category for Global Professional Division to gain market leadership in premium, professional hair care market in JP/CN/APAC.
Become a senior member to grow our premium brand SUBLIMIC and define a global strategy, innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia.
Close collaboration with key stakeholders including direct communication of country teams.
Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit. (IG: @shiseidopro_official, #sublimic)
■Roles & Responsibilities
- Define global mid-term strategy and activity plan for hair care category across JP/CN/APAC region aligned with overall brand & business strategy
- Lead and manage key strategic marketing/communication activities & engaging campaigns / on-line and off-line tools throughout customer journey touch points
- Drive and support new expansion to e-commerce channel across all regions, provide marketing support tools and monitor KPIs
- Manage marketing budget and track category project KPIs
- Close collaboration with internal/external stakeholders, creative / digital agencies and ensure continous engagement with country teams
- Lead and engage in cross-team / cross-department projects to accelerate internal/external transformation towards new business opportunities, social comittment, healthy work-life balance embracing hybrid & productive workstyle
- Develop, guide and motivate group members to become future talents with a global view, entrepreneurial spirit and passion for beauty
Requirements(必要な能力/経験/資質)
■must have
Minimum '10 yrs marketing experience
- Track record in global/regional roles developing product category strategies & activity calendar for multiple markets
- Profound experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care)
- Experience in Region/Country collaboration & steering
- Profound experience in KPI tracking, budget management
Strategic, conceptual, analytical skills
Multi-project project management skills
Digital savvy with profound digital skill set
International experience, Asia preferred
Business English/Japanese
■better have:
First people development experience
Beauty market experience
Sense for aesthetics and creatives
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Marketing Manager, Brand Manager, Branding, Manager, Marketing, Management