Marketing Manager/ Specialist, Global Professional Premium Hair Care Brand

Location：　Shiodome/FS Building
Division：　 Global Professional Business Div. Shiseido Professional Brand Unit
Job level：　Manager
Report to：　Group Manager
Contract type：　Full time


Roles & Responsibilities（業務内容）
■Purpose
Drive sustainable growth of the HAIR CARE category for Global Professional Division to gain market leadership in premium, professional hair care market in JP/CN/APAC.
Become a senior member to grow our premium brand SUBLIMIC and define a global  strategy, innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia.
Close collaboration with key stakeholders including direct communication of country teams.
Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit. (IG: @shiseidopro_official, #sublimic)

■Roles & Responsibilities
　- Define global mid-term strategy and activity plan for hair care category across JP/CN/APAC region aligned with overall brand & business strategy
　- Lead and manage key strategic marketing/communication activities & engaging campaigns / on-line and off-line tools throughout customer journey touch points
　- Drive and support new expansion to e-commerce channel across all regions, provide marketing support tools and monitor KPIs
　- Manage marketing budget and track category project KPIs
　- Close collaboration with internal/external stakeholders, creative / digital agencies and ensure continous engagement with country teams
　- Lead and engage in cross-team / cross-department projects to accelerate internal/external transformation towards new business opportunities, social comittment, healthy work-life balance embracing hybrid & productive workstyle
　- Develop, guide and motivate group members to become future talents with a global view, entrepreneurial spirit and passion for beauty


Requirements（必要な能力/経験/資質）
■must have
Minimum '10 yrs marketing experience
　- Track record in global/regional roles developing product category strategies & activity calendar for multiple markets
　- Profound experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care)  
　- Experience in Region/Country collaboration & steering
　- Profound experience in KPI tracking, budget management

Strategic, conceptual, analytical skills
Multi-project project management skills
Digital savvy with profound digital skill set
International experience, Asia preferred
Business English/Japanese

■better have:
First people development experience
Beauty market experience
Sense for aesthetics and creatives