Marketing Manager, Global Professional Premium Hair Care Brand

Date:  Jun 29, 2022
Location:  Tokyo
Company:  Shiseido
Country/Region:  JP
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Location: Shiodome/FS Building
Division:  Global Professional Business Div. Shiseido Professional Brand Unit
Job level: Manager
Report to: Group Manager
Contract type: Full time

Roles & Responsibilities(業務内容)
Drive sustainable growth of the HAIR CARE category for Global Professional Division to gain market leadership in premium, professional hair care market in JP/CN/APAC.
Become a senior member to grow our premium brand SUBLIMIC and define a global  strategy, innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia.
Close collaboration with key stakeholders including direct communication of country teams.
Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit. (IG: @shiseidopro_official, #sublimic)

■Roles & Responsibilities
 - Define global mid-term strategy and activity plan for hair care category across JP/CN/APAC region aligned with overall brand & business strategy
 - Lead and manage key strategic marketing/communication activities & engaging campaigns / on-line and off-line tools throughout customer journey touch points
 - Drive and support new expansion to e-commerce channel across all regions, provide marketing support tools and monitor KPIs
 - Manage marketing budget and track category project KPIs
 - Close collaboration with internal/external stakeholders, creative / digital agencies and ensure continous engagement with country teams
 - Lead and engage in cross-team / cross-department projects to accelerate internal/external transformation towards new business opportunities, social comittment, healthy work-life balance embracing hybrid & productive workstyle
 - Develop, guide and motivate group members to become future talents with a global view, entrepreneurial spirit and passion for beauty

■must have
Minimum '10 yrs marketing experience
 - Track record in global/regional roles developing product category strategies & activity calendar for multiple markets
 - Profound experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care)  
 - Experience in Region/Country collaboration & steering
 - Profound experience in KPI tracking, budget management

Strategic, conceptual, analytical skills
Multi-project project management skills
Digital savvy with profound digital skill set
International experience, Asia preferred
Business English/Japanese

■better have:
First people development experience
Beauty market experience
Sense for aesthetics and creatives


Job Segment: Marketing Manager, Brand Manager, Branding, Manager, Marketing, Management