Manager/Staff, Social/KOL, Social & PR Group, Marketing & Consumer Experience Dept., Brand SHISEIDO

Date:  Apr 5, 2024
Location:  Tokyo
Company:  Shiseido
Country/Region:  JP
Department: 
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Location:  Shiodome
Division:  SHISEIDO Global Brand Unit
Job level:  Manager/Staff
Reports to:  Group Manager
Contract type:  Full-time

 

Roles & Responsibilities(業務内容)

 

  • Key Objectives of the Role

    - Strong understanding of the global influencer landscape and can source new and creators and conceptualizes innovative strategies across various categories and social channels.

    - Focuses on how global influencer and brand partnership strategies can drive awareness on a global scale and then integrated on a regional and local level.

    - Partners with global marketing teams to align on key messaging and with the global social team to ensure all content creation is amplified across owned channels.

    - Partner with Global Social teams to amplify KOL content in alignment with business objectives and launch strategies across relevant SHISEIDO owned platforms.

    - Conceptualize and execute global influencer strategy for select new product launches.


Requirements(必要な能力/経験/資質)

 

• 5+ years of creator marketing and communications experience; beauty and fashion industry experience preferred

• Good handle on current trending creators and pop culture

• Expert in Asia influencer and creator strategy and ideates new and compelling strategies for increased brand awareness.

• Strong understanding of beauty and cosmetics industry

• Ability to develop and execution strategy, plans and budgets

• High level of creativity; excellent writing and presentation skills

• Strong Communication skill in English

 


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