Group Manager, New Form & Brand Development Group, Shiseido Professional Brand Unit
Location: Shiodome/FS Building
Division: Global Professional Business Div. Shiseido Professional Brand Unit
Job level: Group Manager
Report to: Vice President
Contract type: Full time
職務の目的/Purpose of the position
Lead & be accountable for sustainable growth of PERM/STYLING/MEN/SKIN category + Develop NEW cross-cateogry BRAND for Global Professional
- Multiple-categories: Hair care, Perm, Styling, Men, Skincare, Make-up
*Mainly New brand(Hair care), Perm and Men.
(No NPD for styling, skincare and make-up)
- New cross-category brand launch in 2022-23 for portfolio extension
- Global Category Strategy/Planning/Performance tracking
- Innovative NPD / Markeitng Project management & execution
- Collaboration/Communication with stakeholders, country teams
- Develop talents & motivate all group members
当該ポストの役割責任/R&R,Key dutiies
- Define global mid-term strategy and activity plan for multiple category across JP/APAC/CN countries
- Lead and manage key strategic NPD plans incl. background/targeting/concept/product plan/COG/product information with high level quality (for staff in NPD role)
- Lead and manage key strategic marketing/communication activity and on/off-line tools throughout customer journey touch points with high-level quality (for staff in communication planning role )
- Manage category sales/COG/Marketing budget and track project KPIs
- Lead close collaboration with internal/external stakeholders, partners, country teams
- Lead and engage in cross-team / cross-department projects
- Develop, guide and motivate all group members
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Branding, Brand Manager, Marketing Manager, Manager, Marketing, Management