Manager / Staff, Marketing for Global Professional Life-style Hair Care Brand
Location： Shiodome/FS Building
Division： Global Professional Business Div. Shiseido Professional Brand Unit
Job level： Manager
Report to： Group Manager
Contract type： Full time
Roles & Responsibilities（業務内容）
■Purpose
Unique opportunity to launch and establish a NEW lifestyle-driven HAIR CARE brand for Global professional division to grow market share in professional salon market across JP/CN/APAC. Explore and drive brand values towards consumers natural and meaningful lifestyle in beauty.
Become a senior member to lead and define global brand strategy, innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia. Close collaboration with key stakeholders including direct communication of country teams.
Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit. (IG: @shiseidopro_official)
■Roles & Responsibilities
- Define global mid-term strategy and activity plan for new hair care brand launch and roll-out across JP/CN/APAC region
- Lead and manage key strategic marketing/communication activities & engaging brand campaigns / on-line and off-line tools throughout customer journey touch points
- Drive and support new expansion to e-commerce channel across all regions, provide marketing support tools and monitor KPIs
- Manage marketing budget and track brand KPIs
- Close collaboration with internal/external stakeholders, creative / digital agencies and ensure continous engagement with country teams
- Lead and engage in cross-team / cross-department projects to accelerate internal/external transformation towards new business opportunities, social comittment, healthy work-life balance embracing hybrid & productive workstyle
- Develop, guide and motivate group members to become future talents with a global view, entrepreneurial spirit and passion for beauty
Requirements（必要な能力/経験/資質）
■Must have
- Minimum '10 yrs marketing experience
- Track record in global/regional roles developing product category strategies & activity calendar for multiple markets
- Profound experience in 360 marketing, on/offline communication (preferably in hair care or skin/body care, NPD experience is an advantage)
- Experience in Region/Country collaboration & steering
- Profound experience in KPI tracking, budget management
- Strategic, conceptual, analytical skills
- Multi-project project management skills
- Digital savvy with profound digital skill set
- International experience, Asia preferred
- Business English/Japanese
■ Nice to have:
- People development experience
- Beauty market experience
- Sense for aesthetics and creatives
Job Segment:
Branding, Marketing Manager, Brand Manager, Manager, Marketing, Management