Manager, Cross Border Marketing Strategy

Location：　Shiodome
Division：　Corporate Strategy Department, Corporate Transformation Acceleration Division
Job level：　Manager
Reports to：　Group Manager
Contract type：　Contract / Full-time

Roles & Responsibilities

• Develop and drive the company’s cross-border marketing strategy with a focus on Asia, targeting Chinese domestic consumers and Chinese tourists
• Work closely with Global Headquarters Stake Holders, the Travel Retail team, and APAC representatives (incl. Japan) to prepare and execute the marketing strategies
• Manage deliverables of marketing teams and overall business achievements, while providing guidelines to them from the corporate strategy perspective
• Coordinate surveys with the dedicated research team and provide input to the management team and local teams on Chinese markets and consumer behaviors
• Develop relationships with online (e-commerce) and/or off-line retailers that are growing across regions to identify new opportunities and provide marketing leadership together
• Contribute to special projects as needed

Requirements

• Minimum 3 to 5+ years’ marketing experience in cosmetics/beauty/consumer goods industry and/or Travel Retail or equivalent
• Demonstrate a keen understanding for Chinese markets and consumers
• Hands-on skills with a proven track record of working on a deadline
• Exceptional organizational and project management skills
• Manage multiple priorities with many stakeholders
• Strong teamwork and excellent communication skills
• A desire to work in a fast-paced, changing environment

Desired Qualifications

• Bachelor’s degree in business, marketing, or a technical or relevant field of study
• Experience with social media, search engine optimization, content platforms and marketing
• Familiar with industry-leading marketing tools for both online & offline
• Chinese writing and verbal skills (native or business level)