Ecommerce Manager or Senior Staff, SHISEIDO Global Brand Unit
Location: Shiodome
Division: SHISEIDO Global Brand Unit
Job level: Manager or Staff
Reports to: Group Manager
Contract type: Full-time
Roles & Responsibilities(業務内容)
- Drive eCommerce growth.
- Partner with RHQs (including digital, brands, commercial) to identify gaps or market growth opportunities (both strategic and tactical) on brand.com, retailers.com and pure players and develop/lead/support/execute on appropriate strategic and tactical solutions (e.g., new product description page design, improved brand.com template, etc.).
- Own, develop and manage brand Shiseido’s brand.com global template for ecommerce performance optimization, introduction of new features and experiences (e.g., facial condition analysis) and brand harmonization.
- Stay updated with industry best practices, emerging technologies, and innovations in e-commerce.
- Support RHQs to develop business plans for new ecommerce expansion opportunities.
- KPIs & Performance Management
- Prepare regular reports and presentations for senior leadership, showcasing e-commerce performance, trends, and initiatives.
- Lead the process of consolidating and reporting/publishing brand Shiseido monthly ecommerce KPIs results (penetration to total sales, traffic, conversion rate, etc.) and industry benchmarks across all regions.
- Establish consistent global brand reporting for ecommerce (sales and forecasting).
- Develop, lead, and distribute quarterly business/performance reviews and scorecards for ecommerce including a view of performance against previous year and goals, competitors, and industry benchmarks. Scorecard should include operational KPIs such page load speed, bounce rates, fulfillment rate, shipping, Customer Service SLAs etc.
- Partner with RHQs to track progress towards goals for ecommerce business and work on/propose initiatives to improve KPIs.
- Identify issues and execute corrective action plans.
- Consumer Experience, Ecommerce Tech Stack & Operations
- Co-lead and champion adoption of new features and functionalities to deliver new, best in class digital experiences.
- Identify gaps or opportunities to leverage new or improved capabilities/functionalities from our current ecommerce tech stack and other key digital/tech partners.
- Work closely with the Consumer and Beauty Tech team as well as Global Innovation Center (GIC) to create a holistic digital consumer experience.
- Support the selection, relationships, and dialogue with new, relevant business partners/vendors (e.g., digital agencies, recommendation engines, cloud solutions, etc.).
Requirements(必要な能力/経験/資質)
- Business focused; candidate must have P&L experience in managing large ecommerce ecosystems.
- Innovative, has a disruptive mindset, constantly looks forward.
- Entrepreneurial, autonomous.
- Proven influencing and collaboration skills.
- Management experience, talent development experience.
- Analytical and problem-solving skills.
- Analytics in Web, CRM, Media, Retail.
- Able to communicate complex data insights in a simple, actionable way, and explain complex, technical information in a nontechnical, easy-to-understand way.
- Advanced experience with eCommerce platforms and tools.
- Strong verbal and written communication skills.
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Branding, Senior Brand Manager, Performance Management, Brand Manager, Manager, Marketing, Human Resources, Management