CRM Manager, SHISEIDO Global Brand Unit

Date:  Oct 20, 2021
Location:  Tokyo
Company:  Shiseido
Country/Region:  JP
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Location :    Shiodome
Division :     SHISEIDO Global Brand Unit
Job level :    Manager
Reports to :  Group Manager
Contract type : Full-time

Roles & Responsibilities
• Formulate a global CRM strategy and initiatives for brand SHISEIDO that maximize data capture, improves data quality whilst driving loyalty, revenue and customer engagement.
• Developing an annual plan of campaigns, communications and experiences for specified consumer segments to drive acquisition, retention, loyalty and advocacy.
• Cooperate with IMC strategy planning and RHQ to formulate and take the initiative for optimal CRM execution and asset/program delivery for the rapid growth of DTC sales
• Manage the lifetime relationship and interactions with our consumer base - to keep them informed, inspired and connected to the Brand and all its activities and products.
• To manage the global database and ensure necessary steps are taken to maintain a clean database with minimal inaccuracies.
• Monitor, measure and report key CRM metrics on a regular basis throughout the year, interpreting the data to understand wider trends and areas of opportunity or concern.
• Be the owner and change manager for newly to be developed business opportunities like loyalty, in-store experience, etc

·  Strong communicator with extensive experience to translate data/consumer insights into new campaign/program development.
·   Delivered consumer insights and database overview with strong plans on how to enhance KPI continuously
·   Created successful loyalty and 020 experiences before
·   Successfully created data-driven experiences before to connect OMO

Job Segment: Branding, Brand Manager, Manager, Change Management, Marketing, Management