Responsibilities

1. Earned & Paid Media Strategy 

• Independently manage a high volume of all Open Channel (OC) brands (INTEGRATE/ettusais/MAJOLICA MAJORCA/AQULABEL/neuve/tiss), ensuring high-quality execution across all brands.

• Own and define trend driven integrated earned and paid media strategies that drive brand equity, consumer demand, and measurable share of voice across OC brands.

• Demonstrate strong sensitivity to social conversations and emerging trends to identify for immediate earned exposure and consumers engagement opportunities.

• Build strong relationships with key media outlets, editors, and lifestyle platforms to ensure high quality exposure. 

• Drive impactful media coverage that reflects brand image, storytelling accuracy, and tone consistency. 

• Monitor media performance, share of voice, and sentiment, translating insights into actionable buzz-driving strategies

2. Influencer & Opinion Leader Engagement

• Develop and manage influencer, KOL, and opinion leader partnerships aligned with brand objectives. 

• Lead influencer seeding, collaborations, and long-term partnerships to amplify brand storytelling and drive consumer engagement. 

• Develop insight driven creative content directions that encourage organic storytelling, sharing behavior, and social discussion 

• Evaluate campiagn performance with data driven KPIs and ROI metrics.

3. Word-of-Mouth & Digital Advocacy

• Design and implement word of mouth initiatives that generate organic conversations, advocacy, and cultural relevance for OC brands.

• Track consumer sentiment, emerging trends, and online discussions across key platforms to inform communication strategies. 

• Collaborate with Digital, Marketing, and EC teams to maximize buzz and digital amplification.

4. Agile Campaigns & Experience Activation

• Lead the planning and execution of creative, buzz-driven campaigns and reactive contents that generate shareable moments.

• Integrate PR, influencer, and social elements to maximize cross-channel amplification.

• Adapt campaign angles and content in real time based on trend shifts and consumer responses.

5. Cross-Functional & Strategic Communications

• Act as a key communication bridge between PR and EC, ensuring alignment between brand buzz and commercial priorities. 

• Support EC by driving search visibility, traffic, and conversion through PR and social amplification. 

• Collaborate closely with cross functional alignment across Marketing, Digital, EC teams,and cross functional teams to ensure consistent messaging and contribute to business growth and brand consistency.

• Support integrated campaign planning, product launch calendars, and cross-channel execution.

• Contribute to issues management, crisis communications, and reputation safeguarding as required. 

• Provide weekly, monthly, and quarterly reports with insights on buzz performance, consumer engagement, and business impact. 

Key Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field

• 2–5 years of experience in PR, communications, or brand marketing, preferably within beauty, FMCG, or agency environments

• Proven track record in media relations, influencer marketing, and integrated communication campaigns

• Strong understanding of the Taiwan media landscape and digital ecosystem

• Experience working with regional or global stakeholders is a plus

Skills

• Strategic thinking with strong storytelling and editorial judgment

• Proficient in written and verbal communication skills in Chinese and English

• Strong project management skills with the ability to manage multiple priorities • Data-driven mindset with experience analyzing media and influencer performance

• High level of stakeholder management, collaboration, and interpersonal skills • Proactive, resilient, and comfortable working in a fast-paced environment