KEY RESPONSIBILITIES

1. Earned & Paid Media Strategy

• Independently manage a high volume of all OC brands (INTEGRATE/ettusais/MAJOLICA MAJORCA/AQULABEL/neuve/tiss), ensuring end-to-end execution with consistent quality and performance across all brands.
• Own and define trend driven integrated earned and paid media strategies that drive brand equity, consumer demand, and measurable share of voice across OC brands.
• Demonstrate strong sensitivity to social conversations and emerging trends to identify for immediate earned exposure and consumers engagement opportunities.
• Build and maintain strong relationships with key media outlets, editors, and lifestyle platforms to ensure high quality exposure.
• Drive impactful media coverage that reflects brand image, storytelling accuracy, and tone consistency.
• Monitor media performance, share of voice, and sentiment, translating insights into actionable buzz-driving strategies

2. Influencer & Opinion Leader Engagement

• Identify, engage, and manage influencers, KOLs, and opinion leaders aligned with OC brands positioning and business objectives.
• Plan and execute influencer seeding, collaborations, and long-term partnerships to amplify brand storytelling and drive consumer engagement.
• Develop insight driven creative content directions that encourage organic storytelling, sharing behavior, and social discussion
• Evaluate influencer performance with data driven KPIs and ROI metrics, ensuring alignment with business and brand impact goals.

3. Word-of-Mouth & Digital Advocacy

• Design and implement word of mouth initiatives that generate organic conversations, advocacy, and cultural relevance for OC brands.
• Track consumer sentiment, emerging trends, and online discussions across key platforms to inform communication strategies.
• Collaborate with Digital, Marketing, and EC teams to maximize earned buzz and digital amplification.

4. Agile Campaigns & Experience Activation

• Lead the planning and execution of creative, buzz-driven campaigns and reactive contents that generate shareable moments.
• Integrate PR, influencer, and social elements to maximize cross-channel amplification.
• Adapt campaign angles and content in real time based on trend shifts and consumer responses.
• Ensure all activations deliver both brand visibility and measurable engagement outcomes

5. Cross-Functional & Strategic Communications

• Act as a key communication bridge between PR and EC, ensuring alignment between brand buzz and commercial priorities.
• Support EC by driving search visibility, traffic, and conversion through PR and social amplification.
• Collaborate closely with cross functional alignment across Marketing, Digital, EC teams,and cross functional teams to ensure consistent messaging and contribute to business growth and brand consistency.
• Support integrated campaign planning, product launch calendars, and cross-channel execution.
• Contribute to issues management, crisis communications, and reputation safeguarding as required.

Provide weekly, monthly, and quarterly reports with insights on buzz performance, consumer engagement, and business impact.

Key Qualifications:

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field
• 2–5 years of experience in PR, communications, or brand marketing, preferably within beauty, FMCG, or agency environments
• Proven track record in media relations, influencer marketing, and integrated communication campaigns
• Strong understanding of the Taiwan media landscape and digital ecosystem
• Experience working with regional or global stakeholders is a plus

Skills:

• Strategic thinking with strong storytelling and editorial judgment
• Proficient in written and verbal communication skills in Chinese and English
• Strong project management skills with the ability to manage multiple priorities
• Data-driven mindset with experience analyzing media and influencer performance
• High level of stakeholder management, collaboration, and interpersonal skills
• Proactive, resilient, and comfortable working in a fast-paced environment

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