SHISEIDO GINZA TOKYO PR Communication Manager

Date:  Mar 14, 2023
Location:  Taipei
Company:  Shiseido
Country/Region:  TW
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Principle Objectives:
The position will be responsible for Communication/ PR/ WOM & BUZZ and assist in Media Buy campaigns to drive awareness, consideration, and conversion: paid/ earned media are included. This role will lead the implementation and optimize our media investments to drive business in Omni-selling channels.

A. Communication
1. Content Management:
Build up creative, comprehensive, and concrete communication strategy/ contents/ article titles/catchphrases/ wording throughout Omni-communication channels to reach the brand’s annual goals, and follow up on execution, roadmaps, and KPI analysis.
2. Trend Listening:
Use social listening tools to find consumer insights. Be sensitive to the trend and nowness in the beauty industry and give professional feedback and advice to the brand in order to drive business.
3. Brand Equity Management:
Monitor, maintain and strengthen consistent brand identity with the brand’s DNA and certain aesthetic standards and maximize awareness on all platforms. Secure media placements in beauty publications and online outlets.

B. Public Relationships Management
1. Connection Management:
Be able to identify promising communication nodes (celebrity, media, influencer, content creator, etc.) and establish valuable connections. Inspire them with timely, accurate, and positive materials to earn well-informed coverages. Maintain the Brand’s existing connections and further expand the scope of collaborations.
2. PR Event Management:
Plan and execute all the Media/Influencers/Brand events; New launch events, monthly unboxing gatherings, and gifting/ seeding plans, etc. Monitor the following exposures and optimize the event results.
3. Crisis Management:
Be capable of dealing with instant crises and act swiftly.

1. Forums and Word of Mouth:
Develop a vision of authentic and credible information in the consumer’s journey with internal and external stakeholders to further motivate the purchasing incentives.
2. Buzz Listening:
Use buzz listening tools to find valuable consumer insights. Issue buzz report periodically to keep all departments aligned with the latest buzz situations and action plans.

D. Media Buy
1. Celebrity/ Influencer Collaborations:
In charge of all the celebrity/influencer collaboration projects and working with external agencies to track and analyze all the data in order to optimize the outcome.
2. Content Supervising:
Supervise all the advertising content, graphics, and wording. Have strategic thinking of the present brand’s image, and select the best touchpoints for its presence, i.e. Facebook, LinkedIn, Instagram, OOH, Media sites, etc.
3. Media/ Advertising Buying Plan:
Participate in the development of the brand’s quarterly media buying strategy and formulate practical plans with internal and external stakeholders.

E. Cross-Functional Communication
1. Budget Control:
Plan and control annual/ quarterly/ project-based budgets. Negotiate with internal and external stakeholders to utilize resources to it utmost.
2. PR Department Supports:
Support department affairs and other team members with major projects and cross-brand projects.
3. Cross-Department Communication:
Communicate with other departments (marketing, trade, sales, EC), integrate their goals and mission, and provide professional input to steer our brand to success.

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