MAIN PURPOSE

• Manage all products of responsible franchises – BOP & MEN.
• Drive sales growth and expand the customer base through effective marketing strategies and implementation plans.
• Ensure all executions align with the brand’s premium image and identity.
• Contribute to the expansion of the franchises, strengthening the brand’s market presence.

KEY RESPONSIBILITIES

• In charge of BOP&MEN franchise
• Implement and manage franchises quarterly plans, ensure continued momentum of key products with creative marketing initiatives.
• Leverage insights from product performance, market dynamics, and consumer behaviour to support brand growth and enhance consumer loyalty.
• Collect and analyse consumer and market insights, along with competitor strategies, to provide actionable recommendations to management.
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to deliver integrated and engaging consumer brand experiences. Good understanding of media (especially digital/social media) for creating SOV; in addition, good knowledge of CRM for trade-up & maintain customer loyalty.
• Execute the retail strategy in close collaboration with the retail and education teams, ensuring the effective implementation of retail materials (services, advice, etc.).
• Execute offline events and podium, e.g. MEN’s make over event, to enhance product visibility and engage consumers through immersive brand experiences.

REQUIREMENTS

• More than 2 years of marketing experience in the beauty industry, preferably in skincare category.
• Familiarity with digital media strategy and execution is preferred.
• Demonstrate strong entrepreneurship and full of creativity.
• Possess strategic thinking with good execution skills.
• The ability to handle a multitude of projects and issues at one time.
• Good time management and ensure quality output to meet deadline.
• Eager to take challenges and can work under pressure at a fast-paced environment.