Key Responsibilities:

1. Orchestrate product launches and accelerate the growth of pillar products, contributing to sustainable brand growth and strengthening long-term consumer relationships.
2. Lead new product launches, sustain the growth of pillar products and animate the core catalogue, ensuring strong product positioning and continuous business momentum.
3. Collect and analyze consumer, market, CRM and competitive insights to identify business opportunities, consumer trends and emerging needs, and translate findings into actionable recommendations for management.
4. Leverage CRM and consumer data to analyze customer recruitment, retention, repurchase behavior, lifecycle, segmentation and product affinity, identifying opportunities to improve consumer engagement and lifetime value.
5. Develop and implement CRM strategies and consumer journeys across recruitment, activation, retention and reactivation, working closely with relevant teams to drive conversion and loyalty.
6. Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
7. Content creation - adapt the communication material (imagery, digital, point of sale)
8. Ensure high quality of execution (communications, events, podiums) and meet the deadlines
9. Manage marketing budgets and ensure sales forecast accuracy, continuously monitoring business performance, ROI and resource allocation.
10. Effectively prepare clear messages for the senior management to present