KEY RESPONSIBILITIES

1. Next Generation Media, Digital Reputation & Analytics Management

• Leverage AI-driven tools and digital analytics for real-time media monitoring, sentiment tracking, and issue detection. 
• Identify reputational risks proactively and develop early-warming systems for crisis prevention.
• Manage corporate digital presence across external platforms (website, social media, digital channels).
• Utilize data insifhts to optimize communication effectiveness and audience engagement strategies.
• Implement a rapid-response framework to handle crisis in real-time.

2. Corporate Communication System Tools & Platform Governance

• Manage and optimize corporate communication-related systems and platforms (e.g. corporate website CMS, internal communication platforms, social media tools, media monitoring tools, and content management systems).
• Ensure smooth operation, integration, and governance of digital communication tools across departments.
• Drive platform efficiency, user experience improvement, and digital workflow optimization.
• Act as key coordinator between communication, IT, and external vendors for system enhancement and troubleshooting. 
• Support digital transformation initiatives for corporate communication infrastructure. 

3. Agile Crisis Communication & Corporate Reputation Protection

• Develop and maintain a rapid-response crisis communication framework.
• Lead real-time communication management during repurational, product, or operational crises.
• Utilize digital and multimedia formats (short videos, social content, interactive communication) for effective message delivery.
• Ensure consistent, transparent, and trust-building communication across all stakeholders.

4. Innovetive Corporate PR & CSR Activation

• Design and implement innovative corporate PR and CSR campaigns aligned with cultural and societal trends.
• Integrate global sustainability and ESG priorities into communication strategies.
• Develop purpose-driven initiatives that engage Gen Z and Millennials.
• Strengthen corporate storytelling to enhance brand purpose and social impact visibility.

5. Digital-First Internal Cimmunication & Employee Advocacy

• Lead digital transformation of internal communication platforms (e.g., intranet, employee apps, social-stype cimmunication tools).
• Strengthen employee engagement through content-driven and interactive communication strategies.
• Promote employee advocacy and employer branding through digital storytelling and engagement programs. 
• Ensure alignment between internal culture, leadership messaging, and external corporate communication.

6. Modern CSR & ESG Strategy with a Youth Perspective

• Reimagine CSR initiatives into innovative, action-oriented, and community-driven programs.
• Integrate sustainability narratives into both internal and external communication strategies.
• Utilize data and insights to measure CSR impact and optimize future initiatives.
• Strengthen ESG communication to enhance corporate credibility and stakeholder trust. 

Key Qualifications:

• Crisis readiness with ability to respond to urgent media or reputational issues outside standard working hours when required. 
• Strong resilience and composure under pressure, with ability to provide structured solutions in high-stakes environments.
• Strong digital, media, and system literacy, including familiarity with AI-driven PR tools, social media platforms, and corporate communication systems.
• Flexibility to support sorporate events, media briefings, and CSR initiatives, including occasional off-hours participation.

Skills:

• Excellent English reading and writing skills for corporate communication.
• Strong Chinese writing ability for PR, corporate messaging, and stakeholder communication.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel).
• Experience of familiarity with digital platforms, CMS, or corporate system tools is highly preferred.