MAIN PURPOSE

• Dynamic and results-driven E-Commerce B.com Team Lead to oversee and manage our online sales.
• Leading a team of b.com specialists, optimizing digital sales strategies, and ensuring seamless execution of campaigns and platform optimization.
• Strong leadership skills, a deep understanding of D2C platforms, and a passion for driving business growth through online brand experiences.

KEY RESPONSIBILITIES

• EC b.com Channel Strategy & Sales Achievement
  • Develop and implement e-commerce strategies on b.com to achieve sales targets.
  • Monitor and track daily KPIs and campaign performance by each brand, and initiate strategies with omni-insights as total brand digital touchpoints on b.com.
• B.com Agency Management
  • Oversee day-to-day operations and detailed plan reviews across the agency team on b.com.
  • Ensure product listings, pricing, and promotions are accurate and optimized.
  • Weekly review with agency and propose action plans when needed.
• B.com Operation Coordination
  • Collaborate with brand, CRM and logistics teams to align goals and ensure smooth operations throughout the cross functional team.
  • Collaborate with performance marketing team and media agency to enhance investment efficiency. 
  • Manage stock forecast with 3PL and avoid SLOB occurred.
• B.com Website Optimization
  • Analyze Google analytics to identify challenges and opportunities.
  • Lead CRO implementation for a better UI / UX to drive sustainable sales with better conversion rate.
  • Explore insights with digital tools to build up comprehensive consumer journey.
• Team Leadership & Development
  • Lead, coach, and mentor a team of b.com specialists with development of EC capability.
  • Conduct regular performance reviews with the team and provide feedback when needed.
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REQUIREMENTS

• Bachelor’s degree in business, Marketing, or related field.
• 8+ years of experience in e-commerce or digital marketing.
• Proven leadership experience in managing teams and projects.
• Strong analytical skills and proficiency in Excel, Google Analytics, and e-commerce tools.
• Excellent communication and organizational skills.
• Fluent in English; Mandarin or other regional languages is a plus.