The Marketing Executive is fully responsible in implementing MKT, PR, Digital, ECOMM strategies. Her role is to seamlessly execute brand initiatives and activities to strengthen brand positioning and awareness, gain share of mind through effective strategies, creative PR buzz, use of various social media channels, consumer and other joint promotions and co-branding opportunities. 

MAIN ACCOUNTABILITIES: 

Budgeting 

• Ensure that all spends are high impact, cost effective and supports marketing strategies  

Marketing Plan 

• Collaborate with Marketing Manager in building strong, creative, and disruptive marketing 360 plans.  
• Implement the marketing calendar and initiatives following the campaign brief drafted by Marketing Manager approved by the Brand Manager 
• Ensure on-time creation of creative JO, memo, enrollment forms and other projects implementation that need to be cascaded to the support teams -- VM, Sales and Ops, and Digital and E-commerce 
• Implementation of monthly PR brief and seeding drafted  by  the Marketing Manager 
• Monthly PR monitoring and computation of value and return on investment  

Digital 

• Tapping of digital lifestyle and beauty communities and ensure adequate brand presence  
• Regular monthly collaboration and promo material seeding to retailers and mall operators and maximize social media presence 
• Weekly monitoring of competitor activities and provide insights to Marketing Manager 

E-commerce 

• On-time creation of new product and promo enrollment forms to Ecommerce team  

OTHER DUTIES AND RESPONSIBILITIES: 

a) Abide by and perform to the best of your abilities all functions, duties and responsibilities to be assigned by the Company in due course; 

b) Comply with the orders and instructions given from time to time by the Company through its authorized representatives; 

c) Perform any other administrative or non-administrative duties as assigned by any representative of the Company from time to time either through direct written order or by oral assignment. 

REQUIREMENTS 

• Tertiary qualifications, preferably Business or Marketing-related 

• with at least 3 years Marketing & Product Management experience in Premium or Luxury sectors for Prestige Division 

• Experience with managing a team will be valued 

• A proactive hands-on disposition with the ability to multitask 

• Excellent written, communication and interpersonal skills 

• Strong numerical and PC skills/proficient in MS-Office (Word, Excel and Powerpoint) 

• Strong attention to detail, is creative, and a risk-taker 

• Organized with good time management skills 

• Equipped with outstanding analytical skills and should be able to respond to data from consumer research and results