Travel Retail - Visual Merchandising Assistant Manager, Prestige, CPC & Fragrance

Apply now »

Date: 06-Oct-2021

Location: Singapore, 01, SG

Company: Shiseido



Shiseido Travel Retail is a fast-growing organization, focusing on distribution within Duty Free Zones - Airports and Downtown Stores. Shiseido Group holds more than 10 brands from Luxury to premium range across the Perfume and Cosmetics categories.


Reporting to the Visual Merchandising Manager, this experienced Visual Merchandising Assistant Manager can look forward to global exposure and growth within the company.


Managing selected Skincare brands under the Shiseido Group, this position plays a vital role in creating and executing our standard visual merchandising guidelines to enhance the aesthetic appeal whilst ensuring consistency for counter displays, planograms for new/existing counter openings and promotions across the APAC Regions. He/she will also be responsible for ensuring that seasonal updates are implemented on time.




  • Responsible for the overall management of seasonal planograms from planning to execution in accordance to our Regions’ assortment
  • Ensure that the visual merchandising guidelines are consistent with brand’s aesthetics and are regionally relevant
  • Responsible for forecasting of VM display tools for seasonal launches and counter openings
  • Collaborate with the Global Team to adapt global planograms, animations/outposts and seasonal launches’ guidelines specific for our Regions
  • Responsible for working with the Store Design Team for new counter openings, renovations and ordering of VM counter tools
  • Collaborate with Marketing and Commercial Teams to understand market needs to maximize products’ exposure and to optimize sales potential
  • Maintenance of POS database
  • Manage and liaise with vendors to ensure that POSMs are produced qualitatively and delivered within the stipulated timeline
  • Develop and strengthen vendor’s ability to meet the Brands’ standards and expectations
  • Manage and lead special projects with VM Manager, like developing of VM Tool Kits
  • Manage VM budget and update VM Manager and SDVM Director on a regular basis
  • Collaborate closely with internal stakeholders to establish broader VM needs to drive sales






  • Degree in Industrial Design, Visual Merchandising, or Graphic Design
  • At least 5 years of experience in a Travel Retail or Local Market environment, preferably in Beauty industry
  • Ability to guide or mentor junior team members
  • Seasoned player in handling Greater China portfolio
  • Experience in understanding promotion sites’ (HPPs) requirements and the ability to see the projects from end-to-end
  • Good computer skills with proficiency in Microsoft Office, as well as design softwares - Adobe Illustrator, PhotoShop and InDesign
  • Proficiency in 3D modelling softwares or Sketchup will be an added advantage
  • Good sense of design and possess an eye for detail
  • Matured, self-motivated, committed and collaborative team-player and meticulous
  • Inspiring, open-minded, possess a positive mind-set and is solution-oriented
  • Ability to multi-task and work within tight timelines
  • Possess good communication and interpersonal skills with all levels
  • Ability to read and communicate in English and Mandarin



Job Segment: Merchandising, Assistant Manager, Travel Industry, Retail, Management, Travel