Travel Retail - Senior/ Area Sales Manager

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Date: 9 Feb 2024

Location: Singapore, 01, SG

Company: Shiseido


Shiseido Travel Retail is a fast-growing organization, focusing on distribution within Duty-Free Zones (Airports, Downtown Stores, and Flights). A part of the Shiseido Group, Shiseido Travel Retail holds a range of luxury and premium brands across the Skincare, Cosmetics, and Fragrance (Shiseido, Cle de Peau Beauté, Nars, The Ginza Brand, Anessa, IPSA, Elixir, Drunk Elephant, Serge Lutens, and Designer Fragrances Brands).

As a key member of the Travel Retail team, the Senior Area Sales Manager will be accountable for the management & development of the Prestige Brand Cluster in Korea with the aim to maximize / improve sales productivity, gain market share and grow the region’s business via agent engagement.



  • Define mid to long-term strategy using multi-brands approach, key account management and relevant marketing / commercial levers to expand Shiseido Group Travel Retail market share in Korea.
  • Lead discussions and key contact personnel for region specific / related topics.
  • P& L Accountability - consolidation and review budget for the region.
  • Responsible for the retail sales figures (Sell-out) and Plan/Budgets (Sell-in) for respective travel retail accounts as well as management of forecast based on sales & market trend.
  • Accountable for sales results analysis (SO/SI), product assortments, product mix for respective retailers to achieve retail sales target.
  • Regularly review counter inventory level ensuring out-of-stocks/low stocks item, or slow moving items are identified.
  • Involve in the negotiation of terms and brands’ placement with management team.
  • Keep abreast of the competitors’ performance, promotional mechanics, incentive programmes and other activities to be able to provide counter actions and relevant feedback to Head Office.
  • Formulate promotion strategies and action plans to maintain strong relationship with travel retailers through good communications & visibility.
  • Participate in pricing strategy for each account in line with brand cum retailer guidelines.
  • Work closely with various internal stakeholders to meet the needs of the retailers / agents and to ensure the smooth running of the accounts.
  • Ensure the image adheres to brand guidelines and monitor the merchandising, assortments and planograms are respected in the different locations.
  • Provide guidance & coaching to ASM & RMs, formulating standard guideline for the region, in terms of daily operations, REX management and any other topics.
  • Conduct regular sales and business reviews to evaluate BCs performance & productivity with agent.



  • A recognized university Degree.
  • At least 8 - 12 years of relevant working experience with proven sales record (Note: Candidates with more years of experience may be evaluated at the Senior Manager level).
  • Prior experience in sales either in Cosmetics industry, or in Travel Retail will have an advantage.
  • Entrepreneur spirit and sense of ownership: mature, independent, responsible and a strong team player.
  • Good communication skills and highly adaptable to different cultures.
  • Negotiation skills and team leader experience.
  • Strong analytical and organization skills with attention to details.
  • Able to prioritize numerous tasks and work under pressure and within deadlines.
  • Strong command of oral and written communication skills in English and in another language.
  • Strong Microsoft Office skills especially Excel and PowerPoint.
  • Frequent travelling is required (approximately 30 - 40%).

Job Segment: Marketing Manager, Sales Management, Merchandising, Marketing, Sales, Retail, Travel

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