Travel Retail - Marketing Assistant Manager, Clé de Peau Beauté

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Date: 22-Jul-2022

Location: Singapore, 01, SG

Company: Shiseido


Shiseido Travel Retail is a fast-growing organization, focusing on distribution within Duty Free Zones (Airports, Downtown Stores, Air flights) for more than 10 different brands within the group.


As a Travel Retail Marketing Assistant Manager, you will play a key role to both develop the business and organization in a very exciting and dynamic environment. You will be responsible for all operational planning, supporting the sales team in Duty Free channel (Airport, Downtown stores) to grow brand equity and visibility and drive sales to grow market share.





Animations and Promotions

You will be accountable for planning and execution of the trade marketing activations including but not limiting to; instore animation, events and promotional offers

  • Develop event brief with clear objectives, budgets, KPIs for internal alignment with various stakeholders (Brand Function, Commercial, VM, Demand Planning, Digital) where applicable
  • Agency services procurement and legal follow up
  • Ensure execution excellence: managing agency timeline, quality control, preparing toolkits, liasing with internal stakeholders to ensure smooth execution and follow through and tracking of results, ROI, post-mortem analysis where applicable
  • Designing a segmentation & proposal of specific activities, events, promotions sites adapted to Operators to drive consumers experience excitement


Product Marketing

  • Support in preparing data for forecast of novelties, key SKUs and TREX
  • Maintaining sales by line report, and track line performance vs. plan monthly
  • Undertake TREX operation from suggest set mix, calculate margins, get competitor benchmarks
  • Store seasonal VM updates/visual changeover for new product launch
  • Support pricing discussions where applicable



  • Support all GWP operations including but not limited to kitting follow up, pouch production, labelling/printing/logistics follow up  
  • Track GWP and POSM shipment and budget, maintain updated information
  • Support GWP planning including allocation, market order tracking/follow up



  • Implement social digital campaigns and maintain communication calendar, ensuring assets are available and proper approval process and deliver in a timely manner
  • Support other digital activities such as brand shop launch/upgrade, new product launches online listing, digital giveaways campaigns, livestreaming branded content and approvals



  • Prepare presentations for retailer meetings
  • Support the preparation of materials for meetings
  • Preparation of sales reports for the brand; category, franchise, region, retailer, provide analysis and recommendation where applicable




  • Possess a recognized university degree, preferably in Marketing / Business
  • At least  5 years’ relevant working experience in either sales or marketing function, preferably in FMCG and / or Beauty Player with successful track records.
  • Prior experience in Travel Retail will have an advantage
  • Team player with strong interpersonal skills and ability to collaborate with multiple stakeholders
  • Visible Leadership skills – can motivate and lead with integrity others to achieve results
  • Strong business acumen, analytical and organization skills
  • Excellent verbal and written communication skills in English
  • Strong understanding of China market/Chinese consumers is a plus
  • Oriented to problem solving and has strong interpersonal skills


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