Travel Retail - Consumer Insights Intern (May 2023 intake)

MAIN PURPOSE
Reporting directly to the Consumer Insights Manager, you will be responsible for working with the broader Consumer Insights (CI) team to deliver impactful research solutions to internal stakeholders.
Through this internship, you will be given hands-on opportunities to be involved in key research projects to learn and understand the process of qualitative and quantitative analysis. You will also be exposed to a diverse range of learning opportunities to develop both your technical and soft skills, as well as exposure to agency and internal stakeholder management.

KEY RESPONSIBILITIES

• Assist in the set-up, collection, and organization of research data with team support, including material design and script / data checks.
• Coordinate and support on routine category and industry social listening reports, by working together with the agency and CI team to analyze and deliver insights in a timely manner.
• Support in the development of yearly brand equity reports to ensure clear and concise outputs to stakeholders.
• Collaborate with agencies to support on project deliverables, as well as to communicate updates to internal stakeholders on project status.
• Work with the team on consumer-focused projects in reporting e.g., contribution to slide development, sharing of perspective in data/narrative analysis, etc.
• Assist in day-to-day vendor management and ad-hoc research tasks, e.g., desk & secondary research, etc as required.
• Propose and plan for new internal projects to drive consumer-centricity within the organization.

SKILLS & REQUIREMENTS

• Undergraduate or Postgraduate majoring in Business, Economics, Marketing, Communications, Psychology or equivalent
• Interest in market research, consumer insight research or behavioural research
• Strong command and fluency in English, both spoken and written
• Fluency in Chinese (spoken and written) will be an advantage
• Self-starter
• Positive, enthusiastic and collaborative can-do mentality
• Excellent communication skills with the ability to clearly articulate ideas
• Organized and meticulous with strong project management capabilities
• Proficient with Microsoft Office, especially Excel and PowerPoint