Singapore - Marketing Senior Executive/Assistant Manager, Cosmetics

MAIN PURPOSE

The Marketing Senior Executive/Assistant Manager is responsible for the development and execution of marketing strategies and activities to drive the success of the brands in the assigned portfolio.

KEY RESPONSIBILITIES

Launches

• Strategize, plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.
• Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.
• Management and optimization of A&P budget.

Retail Operations and Events

• Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing and selling
• Deliver the sales, profit, market share and brand health objectives for the year by creating strong advertising, promotional and CRM programs that generate business growth
• Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.
• Provide promotional support and timely update of promotional initiatives to retail front to increase sales

PR and Communications

• Plan and develop campaigns to support new launches to ensure maximum media exposure.
• Handle media enquiries and maintain strong media relations with journalist, celebrities and social influencers.

Others

• Work closely with Sales & Ecommerce teams to drive integration and execution of trade marketing plans and trade activities with the different retailers including online pure players .
• Manage and support the visual merchandizing needs of stores.  Ensure that all visuals and collaterals are executed in accordance with brands’ guidelines.
• Monitor key competitors’ activities to gather insights on market trends and developments
• Manage new product launches timeline & demand forecasting, working closely with internal stakeholders like Supply Chain, Business Controller and SAPAC team to ensure timely launches
• Prepare budget, monthly reports of key marketing and PR activities for business review
• Forecasting and stock management

REQUIREMENTS

• Degree/ Diploma in Business, Marketing and Mass Communication and related field
• Min 4 years of experience in brand management within FMCG / beauty or related retail sectors
• Strong analytical and organization skills with attention to details
• Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage
• Stakeholder management skills
• Possess a positive attitude to deliver results in a fast-paced environment
• Well-groomed, confident and go-getter who thrives under pressure
• Comfortable in public speech & presentation
• Good team player with high level of integrity
• Candidates with lesser years of experience will be considered for the Senior Executive position