Singapore - Marketing Senior Executive/Assistant Manager, Cosmetics

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Date: 08-Mar-2023

Location: Singapore, 01, SG

Company: Shiseido


The Marketing Senior Executive/Assistant Manager is responsible for the development and execution of marketing strategies and activities to drive the success of the brands in the assigned portfolio.




  • Strategize, plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.
  • Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.
  • Management and optimization of A&P budget.

Retail Operations and Events

  • Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing and selling
  • Deliver the sales, profit, market share and brand health objectives for the year by creating strong advertising, promotional and CRM programs that generate business growth
  • Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.
  • Provide promotional support and timely update of promotional initiatives to retail front to increase sales

PR and Communications

  • Plan and develop campaigns to support new launches to ensure maximum media exposure.
  • Handle media enquiries and maintain strong media relations with journalist, celebrities and social influencers.



  • Work closely with Sales & Ecommerce teams to drive integration and execution of trade marketing plans and trade activities with the different retailers including online pure players .
  • Manage and support the visual merchandizing needs of stores.  Ensure that all visuals and collaterals are executed in accordance with brands’ guidelines.
  • Monitor key competitors’ activities to gather insights on market trends and developments
  • Manage new product launches timeline & demand forecasting, working closely with internal stakeholders like Supply Chain, Business Controller and SAPAC team to ensure timely launches
  • Prepare budget, monthly reports of key marketing and PR activities for business review
  • Forecasting and stock management



  • Degree/ Diploma in Business, Marketing and Mass Communication and related field
  • Min 4 years of experience in brand management within FMCG / beauty or related retail sectors
  • Strong analytical and organization skills with attention to details
  • Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage
  • Stakeholder management skills
  • Possess a positive attitude to deliver results in a fast-paced environment
  • Well-groomed, confident and go-getter who thrives under pressure
  • Comfortable in public speech & presentation
  • Good team player with high level of integrity
  • Candidates with lesser years of experience will be considered for the Senior Executive position

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