Singapore - Marketing Manager, Fragrance

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Date: 12 May 2023

Location: Singapore, 01, SG

Company: Shiseido


The Marketing Manager is responsible for the development and execution of marketing strategies and activities to drive the success of the fragrance brands in the division (i.e., Issey Miyake, Narciso Rodriguez and Tory Burch).



  • Strategize, plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.
  • Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.
  • Responsible for overall A&P budget.
  • Optimise resources and investment on key business drivers
  • Partner ecommerce team to plan, manage and execute ecommerce strategies


Retail Operations and Special Events

  • Plan and execute trade marketing activities for all channels.  Including and not exclusive to dept stores, specialty stores, ecommerce and perfumeries
  • Plan and work closely with suppliers, retailers and joint partners on all promotions and events related to trade, digital and CRM.
  • Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.
  • Provide promotional support and timely update of promotional initiatives to retail front to increase sales


PR and Communications

  • Handle media enquiries and maintain strong media relations with journalist, celebrities, makeup artist and KOLs.
  • Plan and develop campaigns to support new launches to ensure maximum media exposure.



  • Manage and support the visual merchandizing needs of counters.  Ensure that all visuals and collaterals are executed in accordance with brands’ guidelines.
  • Monitor key competitors’ activities to gather insights on market trends and developments
  • Prepare monthly reports of key marketing and PR activities for business review
  • Forecasting and stock management



  • Degree in Business, Marketing and Mass Communication and related field
  • At least 6 - 8 years of relevant marketing experience
  • Strong analytical and organization skills with attention to details
  • Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage
  • Stakeholder management skills
  • Possess a positive attitude to deliver results in a fast-paced environment
  • Well-groomed, confident and go-getter under pressure
  • Comfortable in public speech & presentation
  • Experience in a similar capacity within the beauty and fashion industry is an added advantage

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