Singapore - Marketing Manager, Fragrance

MAIN PURPOSE

KEY RESPONSIBILITIES

• Strategize, plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.
• Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.
• Responsible for overall A&P budget.
• Optimise resources and investment on key business drivers
• Partner ecommerce team to plan, manage and execute ecommerce strategies

Retail Operations and Special Events

• Plan and execute trade marketing activities for all channels.  Including and not exclusive to dept stores, specialty stores, ecommerce and perfumeries
• Plan and work closely with suppliers, retailers and joint partners on all promotions and events related to trade, digital and CRM.
• Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.
• Provide promotional support and timely update of promotional initiatives to retail front to increase sales

PR and Communications

• Handle media enquiries and maintain strong media relations with journalist, celebrities, makeup artist and KOLs.
• Plan and develop campaigns to support new launches to ensure maximum media exposure.

Others

• Manage and support the visual merchandizing needs of counters.  Ensure that all visuals and collaterals are executed in accordance with brands’ guidelines.
• Monitor key competitors’ activities to gather insights on market trends and developments
• Prepare monthly reports of key marketing and PR activities for business review
• Forecasting and stock management

REQUIREMENTS

• Degree in Business, Marketing and Mass Communication and related field
• At least 6 - 8 years of relevant marketing experience
• Strong analytical and organization skills with attention to details
• Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage
• Stakeholder management skills
• Possess a positive attitude to deliver results in a fast-paced environment
• Well-groomed, confident and go-getter under pressure
• Comfortable in public speech & presentation
• Experience in a similar capacity within the beauty and fashion industry is an added advantage