Singapore - Marketing Manager, Fragrance

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Date: 14-Oct-2021

Location: Singapore, 01, SG

Company: Shiseido


The Marketing Manager is responsible for the development and execution of marketing strategies and activities to drive the success of the brands in the fragrance division (i.e. Dolce & Gabbana, Issey Miyake and Narciso Rodriguez).





  • Strategize, plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.
  • Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.
  • Management and optimization of A&P budget.

PR and Communications

  • Handle media enquiries and maintain strong media relations with journalist, celebrities, makeup artist and social influencers.
  • Plan and develop campaigns to support new launches to ensure maximum media exposure.

Retail Operations and Special Events

  • Plan and execute trade marketing activities for all channels.  Including and not exclusive to dept stores, chain stores, ecommerce and perfumeries
  • Plan and work closely with suppliers, retailers and joint partners on all promotions and events related to trade, digital and CRM.
  • Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.
  • Provide promotional support and timely update of promotional initiatives to retail front to increase sales


  • Manage and support the visual merchandizing needs of counters.  Ensure that all visuals and collaterals are executed in accordance with brands’ guidelines.
  • Monitor key competitors’ activities to gather insights on market trends and developments
  • Prepare monthly reports of key marketing and PR activities for business review
  • Forecasting and stock management



  • Degree in Business, Marketing and Mass Communication and related field
  • At least 6 - 8 years of relevant marketing experience
  • Strong analytical and organization skills with attention to details
  • Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage
  • Stakeholder management skills
  • Possess a positive attitude to deliver results in a fast-paced environment
  • Well-groomed, confident and go-getter under pressure
  • Comfortable in public speech & presentation
  • Experience in a similar capacity within the beauty and fashion industry is an added advantage

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