MAIN PURPOSE

This role is responsible for all commercial planning across channels to lead the execution of the campaign promotions and activations to achieve brand objectives. This also includes translating the marketing plan to develop an integrated retail activation plan to deliver omni-retail promotions by channel and retailer. The role also supports the brand to drive elevated in-store experiences and omnichannel execution excellence.

KEY RESPONSIBILITIES

Retail Marketing Management

• Launch newness, repromotion and mega campaign planning:
  • Collaborate with Brand Manager and Cross-Functional Teams to plan and execute omni-channel commercial and activation for new product launches and mega campaigns
• Unify campaigns planning & always-on promotions across channels (B&M and EC) and across retailers (Departmental Stores, Free-standing Stores, Speciality Stores, Pure Players):
  • Develop monthly always-on or tactical promotion plan
  • Initiate commercial proposal in current channels or new programs to over-deliver target
  • Monitor promotion allocation under guidelines

Retail Partner Collaboration 

• Responsible for Retailer Relationship and counter activation communication
• Work with Brand Manager to represent Brand to coordinate with Retailers in communicating Brand Campaign and Monthly Activities in respective stores
• Work with Brand Manager to engage and align with Retailers to support the commercial and activation execution in store with collaborative initiatives (Data, Voucher, CRM, Retailer Visibility Support)
• Manage external partners in collaboration programs (Commercial Campaigns, Data sharing, Workshop, Visibility Support)
• Coordinate with internal team to execute the collaboration

Retail Marketing Operation

• Propose GWPs from HQ according to Budget for omni-channel promotion
• Improve promotion-driven business performance and actual POSM usage on monthly basis
• Monitor rebates and vouchers spending by channel and store
• Control POSM usage and cost under given budget
• Assist in Competitor Activity Tracking and identify areas of opportunities

REQUIREMENTS

• Bachelor’s Degree in Marketing or related field
• At least 1-3 years of relevant experience
• Excellent verbal and written communication skills
• Strong analytical and organization skills with attention to details
• Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
• Team player, confident and go-getter under pressure
• Strong Microsoft Office skills especially Excel and PowerPoint
• Proficient in Google Analytics is an advantage