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Singapore - Marketing Executive, Cosmetics and Fragrance

Date:  10 Jul 2024
Location:  Singapore
Company:  Shiseido


Reporting to the Brand Senior Manager, your primary role is to assist in all marketing activities and ensure brands’ objectives are met.



  • To plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.
  • To manage roll-out of events through liaising with vendors and manage event process from planning to execution within allocated budget and time
  • Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.
  • To collate all relevant marketing information and materials to prepare post-event recap
  • Partner ecommerce team to plan and execute ecommerce strategies


Retail Operations and Special Events

  • Coordinate and execute trade marketing activities for all channels.  Including and not exclusive to department stores, specialty stores, drugstores, ecommerce and perfumeries
  • Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.
  • Provide promotional support and timely update of promotional initiatives to retail front to increase sales



  • Manage and support the visual merchandizing needs of counters.  Ensure that all visuals and collaterals are executed in accordance with brands’ guidelines.
  • Monitor key competitors’ activities to gather insights on market trends and developments
  • Prepare monthly reports of key marketing and PR activities for business review







  • Degree in Business/Marketing/Mass Communication or related field
  • Minimum 1-2 years of relevant marketing experience, ideally from the beauty/ fashion industry
  • Keen interest in fragrance or cosmetics is a MUST
  • Excellent communication skills, both written and verbal
  • Proficiency in Microsoft Office (Excel & Powerpoint) and familiarity with Photoshop and graphic design
  • Well organized, strong sense of urgency and good time management skills
  • Team player and committed to work in a fast-paced retail environment


Job Segment: Graphic Design, Creative, Marketing

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