MAIN PURPOSE

Reporting to the Brand Senior Manager, your primary role is to assist in all marketing activities and ensure brands’ objectives are met.

KEY RESPONSIBILITIES

• To plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.
• To manage roll-out of events through liaising with vendors and manage event process from planning to execution within allocated budget and time
• Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.
• To collate all relevant marketing information and materials to prepare post-event recap
• Partner ecommerce team to plan and execute ecommerce strategies

Retail Operations and Special Events

• Coordinate and execute trade marketing activities for all channels.  Including and not exclusive to department stores, specialty stores, drugstores, ecommerce and perfumeries
• Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.
• Provide promotional support and timely update of promotional initiatives to retail front to increase sales

Others

• Manage and support the visual merchandizing needs of counters.  Ensure that all visuals and collaterals are executed in accordance with brands’ guidelines.
• Monitor key competitors’ activities to gather insights on market trends and developments
• Prepare monthly reports of key marketing and PR activities for business review

REQUIREMENTS

• Degree in Business/Marketing/Mass Communication or related field
• Minimum 1-2 years of relevant marketing experience, ideally from the beauty/ fashion industry
• Keen interest in fragrance or cosmetics is a MUST
• Excellent communication skills, both written and verbal
• Proficiency in Microsoft Office (Excel & Powerpoint) and familiarity with Photoshop and graphic design
• Well organized, strong sense of urgency and good time management skills
• Team player and committed to work in a fast-paced retail environment