MAIN PURPOSE

Reporting to the Marketing Manager, the Marketing Executive is responsible for the execution of Trade Marketing and Customer Experience initiatives across retail and digital channels, ensuring strong operational delivery and a consistent luxury brand experience. The role supports integrated marketing campaigns across retail, CRM, digital commerce and experiential touchpoints, working closely with internal teams, retailers, agencies and vendors to deliver initiatives accurately, effectively and on time.

KEY RESPONSIBILITIES

1. Trade Marketing & Retail Excellence — Primary

• Execute Trade Marketing initiatives across Department Stores, Sephora and Boutiques in line with agreed brand and retailer plans.
• Coordinate product launches, promotional mechanics, sampling programmes, seasonal campaigns and retail activations.
• Manage day-to-day implementation of the retail marketing calendar, ensuring activities are delivered accurately and on time.
• Coordinate the production, allocation and deployment of POSM and retail marketing materials.
• Support visual merchandising implementation and ensure consistency with brand guidelines.
• Work closely with Retail Operations, Store Managers and retail partners on day-to-day marketing requirements and store readiness.
• Track trade activities and promotional performance, consolidating feedback and identifying opportunities for improvement.

2. Customer Experience & Engagement

• Plan and execute customer experiences including workshops, VIP events, facial experiences and brand activations in line with agreed objectives.
• Execute CRM communications and customer engagement initiatives to support recruitment, engagement and loyalty.
• Coordinate event planning and delivery including customer recruitment, logistics, materials, vendors and on-site execution.
• Support partnership activations and experiential initiatives that enhance the customer experience.
• Ensure customer-facing activities consistently reflect Clé de Peau Beauté’s luxury service and brand standards.
• Track participation, conversion and engagement results and support post-activity evaluation.

3. Omnichannel & Campaign Execution

• Support integrated 360° campaigns and product launches across retail, CRM, PR, digital and experiential channels.
• Manage retailer e-commerce content, product information, promotional mechanics and merchandising across Sephora.sg and other retailer platforms.
• Coordinate digital assets, retailer media requirements and online campaign implementation.
• Coordinate campaign timelines, assets, samples and other executional requirements.
• Liaise with agencies, vendors and internal stakeholders to ensure timely and accurate campaign delivery.
• Support PR, influencer, content and partnership activities as required.

4. Marketing Operations & Performance

• Maintain marketing calendars, project trackers and campaign documentation.
• Support budget tracking, purchase orders, invoices and vendor administration.
• Consolidate trade, CRM, campaign and e-commerce performance reporting.
• Support post-campaign evaluations and identify executional learnings and opportunities for improvement.
• Manage assigned projects and timelines, proactively flagging risks and resolving day-to-day issues with the Marketing Manager.
• Support continuous improvement of marketing processes and ways of working.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Business or a related discipline.
• 1–3 years of relevant marketing experience, preferably within beauty, luxury, retail or consumer goods.
• Experience or exposure to Trade Marketing, Retail Marketing, customer events, CRM or digital commerce is preferred.
• Strong project coordination and organisational skills with the ability to manage multiple timelines.
• Detail-oriented with strong executional discipline and follow-through.
• Good communication and stakeholder management skills.
• Comfortable working with data and tracking campaign and retail performance.
• Proactive, resourceful and adaptable in a fast-paced environment.
• Strong interest in luxury beauty, retail and customer experience.

Shiseido Singapore is proud to be certified as a Great Place to Work® in Singapore — a testament to our commitment to employee experience and workplace culture.