Singapore - CRM Manager
Apply now »Date: 16-Jan-2023
Location: Singapore, 01, SG
Company: Shiseido
MAIN PURPOSE
The CRM Manager is responsible for development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs, roadmaps, and Consumer Relation strategies. The CRM Manager focuses on the loyalty and retention marketing strategies.
KEY RESPONSIBILITIES
- Plays the main role of managing the business’s day-to-day consumer relations protocols and CRM segmentation.
- Manages and analyzes databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications.
- Driving CRM initiatives and overseeing execution of campaigns.
- Overseeing the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs.
- Plays an active role in the formation of ongoing CRM strategies as well as the weekly/monthly/annual calendars that enable the continuous and consistent testing, learning, and optimization to maximize consumers’ lifetime value.
- Structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
- Oversees and coordinates the implementation of new CRM campaign management tools
- Manage direct communications with consumers and plays a leading role in deciding on the CRM platforms, structures, and architecture to guarantee that consumer relations are carried out seamlessly across the business.
- Develop strategic CRM strategies to drive maximum ROI
- Performs consumer Journey Mapping and analyzes business touch-points in order to increase the business’s commercial opportunities.
- Develop, evaluate, and redesign members’ loyalty program to enhance retention rate
- Conduct post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns
- Working with IT and CRM vendor to manage CRM system and data warehousing
REQUIREMENTS
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