MAIN PURPOSE

Reporting to the Marketing Manager, the Senior Marketing Executive is responsible for the end-to-end execution of Trade Marketing initiatives across all retail channels, ensuring operational excellence while delivering exceptional customer experiences that strengthen brand desirability and drive commercial performance.

Working closely with internal stakeholders, retailers and agency partners, the role supports the execution of integrated marketing campaigns across retail, CRM, digital commerce and experiential touchpoints, ensuring every customer interaction reflects the luxury standards of Clé de Peau Beauté.

KEY RESPONSIBILITIES

1. Trade Marketing & Retail Excellence

• Support the development and execute annual trade marketing plans in collaboration with the Marketing Manager, ensuring alignment with brand and commercial objectives.
• Coordinate and execute retailer marketing initiatives including promotional mechanics, product launches, seasonal campaigns and in-store activations.
• Coordinate the retail marketing calendar across Department Stores, Sephora and Boutiques to ensure timely and consistent execution.
• Manage the allocation and deployment of POSM and retail marketing materials.
• Ensure excellence in retail execution, visual merchandising and launch readiness across all retail channels.
• Work closely with Retail Operations, Store Managers and retail partners to deliver seamless execution and resolve operational issues.
• Monitor trade marketing performance and provide recommendations to optimise future initiatives.

2. Customer Experience & Engagement

• Plan and deliver premium customer experiences including workshops, VIP events, facial experiences, retail activations and experiential marketing programmes.
• Execute CRM initiatives that drive customer acquisition, engagement, loyalty and retention.
• Support luxury partnerships and customer engagement programmes that enhance the overall brand experience.
• Coordinate customer journeys across online and offline touchpoints to ensure a seamless omnichannel experience.
• Champion luxury service standards across all customer-facing activations.
• Monitor customer participation, event performance and engagement metrics, identifying opportunities for continuous improvement.

3. Omnichannel & Digital Commerce

• Manage content, promotional execution and merchandising across Sephora.sg and other retailer e-commerce platforms.
• Coordinate retailer digital media campaigns to drive awareness, traffic and conversion.
• Maintain product master data, digital assets and launch timelines to ensure timely execution.
• Monitor digital commerce performance and recommend optimisation opportunities to improve campaign effectiveness.

4. Marketing Campaign Execution

• Support the Marketing Manager in delivering integrated 360° marketing campaigns across retail, PR, CRM, digital and experiential channels.
• Coordinate campaign timelines, assets and cross-functional stakeholders to ensure flawless execution.
• Work closely with agencies, suppliers and internal teams to deliver campaigns on time, within budget and to brand standards.
• Support new product launches and seasonal marketing initiatives.

5. Business Operations & Performance

• Manage project timelines, budgets, purchase orders and vendor administration.
• Monitor and report key marketing KPIs across retail performance, customer engagement, CRM and campaign effectiveness.
• Prepare post-campaign evaluations with actionable recommendations to optimise future initiatives.
• Take ownership of assigned projects, proactively identifying risks, resolving issues and driving projects to successful completion.
• Continuously identify opportunities to improve marketing processes and operational efficiency.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Business or a related discipline.
• 5 years of experience in Trade Marketing, Retail Marketing or Brand Marketing, preferably within luxury beauty, retail or premium consumer brands.
• Proven experience executing trade marketing programmes, retailer campaigns and customer events.
• Experience in CRM, experiential marketing or omnichannel customer engagement is an advantage.
• Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously.
• Commercially minded with strong analytical and problem-solving abilities.
• Excellent communication, stakeholder management and relationship-building skills.
• Highly organised, detail-oriented, proactive and adaptable in a fast-paced environment.

Shiseido Singapore is proud to be certified as a Great Place to Work® in Singapore — a testament to our commitment to employee experience and workplace culture.