Regional Marketing Manager, Drunk Elephant

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Date: 10-Jun-2021

Location: Singapore, 01, SG

Company: Shiseido

Shiseido Asia Pacific was established in Singapore as headquarters for the region in January 2016. With Asia’s massive growth potential and Singapore’s strategic location close to key Asian markets, this has enabled Shiseido to garner deeper Asian consumer insights, localize marketing and most importantly quickly cultivate and deliver brands that Asian customers know and love through faster decision-making and execution.



  • Responsible for driving retail sales and net sales. The Regional Marketing Manager Drunk Elephant ensures go-to-market executional excellence, including products, services, and retail experience that capture consumers’ imaginations, and develops an innovative, industry-leading business model to build Drunk Elephant brand in Shiseido Asia Pacific (SAPAC) region
  • Work closely to assist the Regional Director to set up a long-term vision of Drunk Elephant brand in Asia Pacific region, and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust
  • Drive local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L, and cost efficiency for Drunk Elephant brand
  • Preserve brand equity in local affiliates and ensure local relevancy and speed to market that drives growth, and own executional excellence. Identify regional, local and cultural differences in order to properly tailor Brand Holder programs to local consumers and help Brand Holders to anticipate future consumer trends
  • Have a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities.
  • Lead talent development, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair



  • Preserve Drunk Elephant brand equity
    • Own and protect Drunk Elephant’s brand DNA as defined by Brand Holders with local relevance in each Affiliate. Infuse creative inspiration into every element of the consumer experience
  • Shape and execute a winning growth strategy
    • Responsible for delivering top and bottom line business goals and results, including current year and long term financial commitment. Ensure topline growth through like door growth, as well as new business models/channel opportunities
    • Ensure the operationalization and optimization of Drunk Elephant brand’s operating model to drive local relevancy, speed and agility
    • Lead strategic market and portfolio analysis, identify growth opportunities
    • Responsible for successfully integrating Drunk Elephant from current distributor model to affiliate model in 2021, and be responsible for future affiliate launches to ensure every launched affiliate launches strong and stays strong
  • Drive the transformation into a digital-first organization
    • Influence marketing practices and processes—both traditional and social—to execute with agility across a rapidly-evolving media environment around the world. Ensure the right programs and investment decisions are made
  • Lead impeccable consumer experiences for all channels
    • Lead Drunk Elephant’s brand service models and merchandising formats by channel; accelerate Retail and Online
    • Implement the omnichannel strategy and develop necessary capabilities
    • Maximize in-store consumer engagement by providing multiple, locally relevant solutions for in-store distortion opportunities in each channel
    • Develop and implement vision for in-store retail consumer experience to drive conversion, productivity, innovative digital in-store experiences and education.
  • Demonstrate leadership behaviors and develop talent
    • Build and lead an efficient regional Drunk Elephant brand organizational structure that executes with excellence and optimizes Affiliate Drunk Elephant Brand organizations.
    • Model high standards of good decision-making and judgment, collaboration, agility, and accountability
    • Actively lead and engage in talent development in order to create high-performing talent across the region
    • Encourage leadership and creativity from every chair, leverage individual strengths and leverage all levels of talent, collaborates with local and regional management in the assessment of the strengths and development needs of region and affiliate talent
  • Champion and steward
    • Act responsibly—a business imperative that requires dedicated leadership and planning as well as thoughtful management of the economic, environmental and social impacts. Be the example and ensure best-in-class compliance and corporate governance by creating and sustaining a culture of ethics and integrity within the Asia Pacific region


  • 2021 Drunk Elephant presence in 5 markets, Korea, Thailand, Singapore, Malaysia, Philippines, and Australia
  • Geographic coverage is within Shiseido Asia Pacific (SAPAC) region



  • Minimum 8 years of experience in FMCG, Prestige Beauty industry preferred. 
  • Ideal have solid local operation experience.
  • Ability to lead, influence, and be able to reallocate resources.
  • Ideal to have a considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management.
  • Ideal to have strong regional/ global mindset and entrepreneur leadership.
  • Flexibility to travel when required.

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