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Marketing Executive, Shiseido

MAIN PURPOSE

Reporting to the Marketing Manager, your primary role in the Prestige Brand Division is to prepare all marketing activities and ensure brand’s objectives are met.

 

KEY RESPONSIBILITIES

  • Develop and implement effective strategic marketing plans in advertising and promoting the brand
  • Execute CRM triggered and adhoc campaigns and monitor its performance
  • Expand consumer lifecycle touchpoints that are aligned with overall business and CRM objectives
  • Plan always-on CRM monthly engagements with metrics tracking
  • Collect and analyse data to formulate CRM strategies
  • Plan retailer monthly promotions, pre-launches and exclusives
  • Provide promotional support to Departmental Stores retail front to drive up sales
  • Maximise brand exposure and plan tactical promotions on e-tailers’ sites to drive incremental sales
  • Conceptualize and implement retailtainment activations for Standalone Boutique business

           

REQUIREMENTS

  • Minimum 3 years of relevant marketing experience, either in Cosmetic or Fashion as a Marketing Executive
  • Self-starter experienced in CRM, Retail Marketing as well as Budget Control and Sales Administration
  • Possess strong analytical skills
  • Has strong working relationships with retailers
  • Excellent presentation and organization skills
  • Go-getter to be able to achieve targets under pressure
  • Proficient in Tableau, Adobe Photoshop, Illustrator and InDesign and Cloud is an advantage
  • Certified in SalesForce Marketing Cloud is a plus
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