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Singapore - Marketing Executive, Laura Mercier

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Date: 01-Jan-2022

Location: Singapore, 01, SG

Company: Shiseido

 

MAIN PURPOSE

The Marketing Executive is responsible for the brand’s marketing & communications activities to ensure the brand’s objectives are met.

 

KEY RESPONSIBILITIES

DIGITAL / ECOMMERCE

  • Media monitoring of various content sources on daily basis that are relevant to the brand, including magazines, newspaper, FB, IG, websites etc. to track and consolidate PR values
  • Manage Social Media Account (Facebook).
  • Support ecommerce business needs to help expand market share and increase sales

 

PUBLIC RELATIONS

  • Execute planned campaigns as well as product launch to ensure maximum media exposure.
  • Handle media enquiries and maintain strong media relations with journalist, celebrities, makeup artist, social influencers and bloggers.
  • Media monitoring of various content sources on daily basis that are relevant to the brand, including magazines, newspaper, FB, IG, websites etc. to track and consolidate PR values

 

RETAIL

  • Execute and work closely with suppliers, retailers and joint partners on all promotions and events.

 

VISUAL MERCHANDISING

  • Responsible for overall in-store merchandising, ensuring it meets brand guidelines and is updated seasonally to reflect new launches and discontinuations

 

REQUIREMENTS

  • Degree in Business, Marketing and Mass Communication and related field
  • At least 2 year of relevant marketing experience
  • Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage
  • Excellent oral & written communication skills
  • Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
  • Well-groomed, confident and go-getter under pressure
  • Comfortable in public speech & presentation
  • Experience in a similar capacity within the beauty, salon and fashion industry is an added advantage


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