Singapore - Ecommerce Senior Manager

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Date: 26-Nov-2021

Location: Singapore, 01, SG

Company: Shiseido


The incumbent is required to lead and drive the eCommerce business in Shiseido Singapore.  Work closely with the relevant stakeholders to develop and execute strategies in achieving business objectives.




  • Work closely with the Managing Director of Shiseido Singapore to accelerate Shiseido Singapore’s eCommerce business
  • Manage all e-commerce operations to maximize the sales and profitability of the Company and meet its objectives.
  • Lead and oversee the entire eCommerce division and guide the team to meet eCommerce KPIs
  • Ownership and management of digital marketing including social media integration
  • Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
  • Accountable for e-commerce business KPIs including, but not limited to, revenue, traffic, conversion, AOV, margin, inventory, etc.
  • The candidate should have omnichannel and O2O experience, with a proven record of running omnichannel direct to consumer business.
  • Develop and implement eCommerce sales strategies and drive eCommerce sales within Shiseido Singapore
  • Liaise with eCommerce partners to build relationships and network, understand category and brand performance across channels and advise on strategies to drive and achieve business objectives
  • Formulate and execute digital marketing demand generation initiatives
  • Monitor and review data mining and analytics tools
  • Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
  • Identify new areas of eCommerce opportunity beyond current organizational thinking




  • Highly motivated individual with 6-8 years of experience, of which 6 years of eCommerce specific experience in building and driving eCommerce businesses.
  • Understanding of Sales Force Commerce Cloud (formerly Demandware), Sales Force Marketing Cloud, Exact Target, Order Management Systems and Warehouse Management Systems, and other systems in the eCommerce technology ecosystem.
  • Outstanding project management skills and meticulous with details
  • Resourceful and able to meet challenging deadlines
  • Strong collaborating skills, vendor and stakeholder management
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

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