Apply now »

Brand Assistant Manager

This role is instrumental in ensuring the alignment of brand ambitions with business strategies amongst stakeholders (brand holders based in Japan, within STR (Shiseido Travel Retail) and TR (Travel Retail) regions). 

Key to this success is managing a strong relationship with the respective brand holders, educating them on the business and challenges of the TR business; as well as managing TR regions’ work teams to achieve the common goal of enhancing brand equity while achieving TR’s business objectives (sales targets, market share, business growth).

Brand & Marketing Management

  • Assist Brand Manager on all aspects of brand management
  • Develop and implement marketing strategies with a focus on PRC Chinese travellers to achieve qualitative and quantitative business objectives
  • Manage regional marketing teams, as well as external agencies to successfully implement initiatives within timeline constraints
  • Spearhead and manage selected initiatives and projects, especially lead coordination of market, regional brand expansion
  • Interpret and consolidate information from brand holders to directionally align various regional work streams (marketing, commercial, digital promotions, PR, digital), develop and issue TR Marketing Guidelines (annual marketing calendar, launch books) to regional marketing teams
  • Follow up with regions for timely submission of their business plans (sales targets, new product launches, promotions, etc) for review and analysis
  • Preparation of monthly business updates with stakeholders

Creation & Formalisation of Formal Work Processes & Frameworks

  • Develop and fine-tune frameworks and processes to enhance operational efficiency and productivity between upstream and downstream work groups
  • Streamline key information from brand holders into neat sets of comprehensive documentation for regions to work effectively (market/consumer insights, objectives, big bets, 360 launch, assets) in a timely manner

Product & Pricing Management

  • Management of product master pricing file, product information and assortment for all regions
  • Update master pricing file with pricing updates from brandholders

Store Design & Visual Merchandising

  • Manage the work flow and information transmission between brandholders and Regional Design Centre to ensure timely counter openings
  • Work with stakeholders on renewal guidelines for branding on counter furnitures and fixtures

Information and Best Practice Sharing

  • Share industry & brand information on key development in TR business, consumer decision insights and trends with upstream and downstream stakeholders, accompanied by analysis and learning points


  • Think out of the box with regards to TR Exclusives (TREX) strategy
  • Consolidate marketing intelligence and feedback from regions on new product selections and competitors’ activities/products to provide brandholders with trend updates, consumer and competitive insights
  • Liaise and negotiate with brandholders and regions for assortment line-up
  • Develop launch guidelines for the TREX collection (assets, POSM, activations, etc)

Public Relations & Trade Events

  • Conceptualize and implement PR Calendar for the assigned brands
  • Collaborate with Corporate Communications Team to develop a newsworthy stories for media, with timely dissemination of press materials
  • Co-ordinate with brandholders and RDC on event planning and exécution of major events such as TFWA Asia and Cannes

Relationship Management

  • Manage and galvanise brandholders, work teams and regional teams towards positive collaborations.



  • Bachelor's Degree in Marketing or equivalent
  • Strong Microsoft Office skills, especially in Excel and PowerPoint
  • 5-8 years of relevant track record, with prior experience in FMCG or beauty industry
  • Strong communication skills – both verbal and written – with an excellent command of English. A good command of Chinese is an added advantage
  • Strong analytical and organization skills, with attention to details
  • Excellent ability to manage complexity in a multi-cultural and volatile business environment
  • Task orientated, decisive and firm by nature with a resourceful approach
  • Strong relationship building skills, willing to lead with integrity to achieve results
  • Strong EQ
  • Self starter with a high energy level, open to new challenges and problem solving
  • Positive, flexible and enthusiastic with a can-do mentality
  • Open to feedback and constructive consultation

Job Segment: Assistant Manager, Brand Manager, Branding, Equity, Merchandising, Management, Marketing, Retail, Finance

Apply now »