Asia Pacific - Senior Regional Digital Technology Manager

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Date: 1 Nov 2023

Location: Singapore, 01, SG

Company: Shiseido


The Regional Digital Technology Senior Manager is a key role within the ICT team and is responsible for enabling the business to achieve its objectives by leading, delivering, and supporting Digital Technology initiatives, such as eCommerce, CRM, Loyalty programme, Point of Sale (POS) systems and Data Analytics. The IT Business Partner will provide technical expertise in the development, implementation, and maintenance of the systems under the Digital Technology portfolio, as well as responsible for the regional programs related to customer facing digital systems and guide market leaders towards the regional roadmap. This role will be responsible in the people management and development of 3 team members.




  • Regional: responsible for the regional programs related to customer facing digital systems and be the point of contact for any regional Digital Technology initiatives, leading market Digital & Ecommerce marketing leaders to discuss progress and plans for strategic roadmap.
  • Provide technical expertise advise in the development, implementation, and maintenance of the Loyalty Management System (LMS), Customer Relationship Management (CRM) and eCommerce solutions. Develop and maintain a comprehensive understanding of the system's features, capabilities, and limitations.
  • Liaise with external stakeholders and vendors to ensure the LMS/CRM/eCommerce are functioning correctly and is in line with the regional market objectives.
  • Responsible for managing internal stakeholders and vendors to ensure service delivery are aligned with regional & global Digital strategy and roadmap.
  • Bring value to the team with having deep understanding of product delivery related to E-commerce, CRM and loyalty program related business process, requirement and its priorities to continued improvement initiatives.
  • Own the roadmap, budget, scope and timeline discussion with vendors and ensure projects delivered are on time, on budget, and based on aligned scope with business.
  • Work closely with local brands and stakeholders to understand, analyse, model and streamline their business processes.
  • Ensure Digital Technology strategies in CRM, Loyalty Programme, eCommerce, POS and Data Analytics are planned with an integrated consumer centric approach across all channels,
  • Facilitate best practices sharing through active participation in HQ meetings and seminars, and good market understanding through regular market visits,
  • Develop an Analytics roadmap to support business performance whilst ensuring results are communicated with focus on value-add insights and actionable recommendations
  • Ensure maximum security level of client data via proper organization, processes and confidentiality




  • Qualification and Experience:
    • Bachelor’s degree in Computer Science, Information Technology, or related field.
    • 8+ years of experience in software development and/or CRM system administration.
    • Experience in the cosmetics or FMCG industries is a plus.
    • Proven track record of successful CRM and eCommerce project management and delivery.
    • Experience at SEA/APAC level highly desirable.
    • Experience in leading a team of Digital technology experts


  • Soft Skills:
    • Excellent communication, project management, and problem-solving skills.
    • Ability to work independently and as part of an IT team.
    • Strong written and verbal communication skills and ability to effectively synthesize business requirements into technical outcomes for varied audiences
    • Capable problem-solver that uses rigorous logic and methods to solve difficult problems with effective solutions
    • Good analytical skills, detail-oriented
    • Time and deadline management
    • Good working attitude, strong ownership and entrepreneurial mindset is required.


  • Technical Skills:
    • Proficiency in Agile methodology and tools such as Jira and Confluent.
    • Preferred to have knowledge of solutions such as Loyalty Management System (LMS), Customer Relationship Management (CRM), Product Information Management (PIM) and Order Management System (OMS).
    • Technical knowledge of software integration such as webhooks, API, microservices, middleware and SFTP is essential.
    • Work with user to develop test cases, test scripts, and test plans for User Acceptance Test (UAT)
    • Solid understanding of CRM/eCommerce/Loyalty strategy including value chain and customer journey, user experience, technology and digital marketing concepts


Job Segment: Relationship Manager, Regional Manager, Marketing Manager, Manager, Customer Service, Management, Marketing

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