Asia Pacific - Regional Training Manager, Shiseido

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Date: 3 Apr 2024

Location: Singapore, 01, SG

Company: Shiseido



The Regional Training Manager reports directly to the Regional Brand Director, Shiseido.


It is a supporting role that provides educational directives as aligned with Shiseido’s Global and Asia Pacific growth strategy to every market in the region for brand SHISEIDO.


Together with the Regional Brand Director, Shiseido, he/she will serve as the voice of the market and ensure education strategies support the growth needs of the brand.





Training Material Development


  • Develop, manage and align educational plans and materials with global education team
  • Develop training strategy and materials on existing products for new fields sales staff and beauty consultants’ Basic School and existing team’s Refresher Course
  • Develop training strategy and materials for new products after receiving information from the global team
  • Develop effective selling and service skills module, which is able to link to retail sales performance
  • Develop induction/ orientation programs as per the brand’s directives
  • Develop omni-channel training materials for existing and new products as well as link-sales module
  • Develop grooming standard, training KPIs, and tracking format


Train the Trainer


  • Educate, align, and coach Trainer from local affiliates to meet the training objectives/goals
  • Impart training objectives strategy and plans by organising regional training seminars and leveraging digital learning platforms


Other Mastery and Technical Skills


  • Internalize and impart the understanding of brand philosophy and best-in-class service standards to local affiliates’ training managers and beauty consultant organization
  • Elevate skin consultation, makeup artistry, and beauty treatment/service techniques through an engaging training execution and delivery format that is according to the brand’s DNA
  • Educate the importance and increase utilisation and adoption of both digital and traditional counter tools and education materials to improve service quality and sales productivity
  • Elevate facilitation skills, product knowledge and service/ communication skills of Trainers, Beauty Consultants, and Makeup Artists
  • Spearhead and modernize selling skills, tools and education to suit needs of brand





Knowledge, Skills and Abilities


  • Strategic mindset & minimum of 8 years’ experience as a trainer in the beauty industry
  • Strong experience both in Skincare and Makeup categories, and treatment services
  • Experience in education program development and design
  • Solid coaching, training, leadership, and communication skills
  • Effective presentation skill
  • Good motivation skill and knowledge
  • Well-groomed personnel


Job Segment: Regional Manager, Training, Manager, Management, Operations

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