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Asia Pacific - Regional Marketing Manager, Shiseido

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Date: 22-Sep-2021

Location: Singapore, 01, SG

Company: Shiseido

MAIN PURPOSE

 

The Regional Marketing Manager, SHISEIDO, is responsible for building long-term brand equity and delivering annual brand & business targets. She/he will play a key role in driving brand’s direction and supporting its growth strategy in Asia Pacific working closely with global brand holder, local country teams, and all key multi-functional stakeholders. Together with the Regional Brand Director, she/he will serve as the voice of the markets to ensure relevancy & sufficiency of marketing strategies & plans to support brand growth in the region.

 

 

KEY RESPONSIBILITIES

 

Marketing leadership & strategy role:

  • Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches
  • Lead business performance, consumer, and campaign analysis for the brand across the region, identify business opportunities, key learnings, & insights, and define clear action plans
  • Optimize ROI for marketing initiatives through insights from digital and social media analytics
  • Develop Digital strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
  • Drive and oversee regional eCommerce marketing and promotion plans
  • Develop CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
  • Drive and oversee regional CRM plans and execution
  • Lead price setting and alignment process across the region to ensure compliance with global pricing guidelines and define pricing opportunities where possible
  • Develop VMD & assortment plans and coordinate with global and regional in-store design teams to ensure alignment and best-in-class executions
  • Provide guidance to local market teams to set and achieve clear marketing goals & KPIs
  • Inspire local brand teams by encouraging global & regional best practices sharing

 

Marketing operations and execution role:

  • Align, evaluate and validate the launch and marketing plans of all markets
  • Track sales performance, A&P investment, and ROI
  • Lead marketing initiatives and launches forecasting process by defining regional forecast, consolidating bottoms-up forecast from all markets, analyzing, and benchmarking to maximize launch revenue and to ensure forecast accuracy
  • Ensure all local brand communications comply with global brand image and guidelines
  • Monitor the brand’s presence, performance and activities across in all key touchpoints
  • Monitor key competitors’ activities and performances
  • Prepare reports of business reviews and key marketing activities
  • Serve as a marketing liaison between local markets and brand holder team

 

 

REQUIREMENTS

  • Bachelor’s degree, preferably in Marketing or Business studies
  • Minimum of 5-8 years of consumer marketing and retail experience required
  • Beauty industry knowledge and skincare & makeup category experience preferred
  • Prior Asia-Pacific regional experience is an advantage 
  • Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
  • Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan, and execution
  • Strong business acumen, analytical, and communication skills
  • Comfortable in a flexible, fluid and occasionally ambiguous operating environment
  • Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization


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