Asia Pacific - Regional Marketing Intern, bShiseido

MAIN PURPOSE 

SHISEIDO Regional Brand Team’s mission is to build long-term brand equity and accelerate brand growth and market share growth in the region by partnering closely with Global Brand Holder and Local Market teams, which include Taiwan, Korea, Thailand, Vietnam, Singapore, Malaysia, Philippines, Indonesia, and Oceania. 

We are looking for an enthusiastic marketing intern to join our regional brand team. This internship will help you acquire strategic marketing, analytical, stakeholder management, and leadership skills. It will provide you with knowledge and exposure to various aspects of marketing and brand building from innovation, marketing strategy development, integrated marketing communications, digital marketing, PR, CRM, project management, and execution.  

Ultimately, you will gain broad and rich experience in brand building! 

KEY RESPONSIBILITIES 

1. Support business analysis, competitive analysis, presentation, and brand strategy development  

2. Facilitate communication between local affiliates and drive alignment between all stakeholders, including local countries and HQ 

3. Support Regional Digital, Social, and E-Commerce Assets development projects 

4. Support on contractor and agency management and operational coordinations 

5. Collaborate with markets and cross function teams to ensure timely implementation and launch of regional-led campaigns 

6. Support Social & Influencer Activation program analysis, competitive analysis and benchmarking, opportunity identification, conceptualization, and best practice recommendation   

REQUIREMENTS 

• Internship experience related to brand marketing / strategy building* in FMCG, Prestige, Beauty 

             * Working experience in creative agency, research agency, consulting company is welcome  

              ** Beauty experience is preferred, but not mandatory 

• Excellent communication skills – both written and verbal 

• Strong collaboration and people management skills 

• Self-motivated and can work independently  

• Proficiency in Adobe Photoshop, Illustrator and InDesign and Cloud is a plus, but not mandatory