MAIN PURPOSE
SHISEIDO Regional Brand Team’s mission is to build long-term brand equity and accelerate brand
growth and market share growth in the region by partnering closely with Global Brand Holder and Local
Market teams, which include Taiwan, Korea, Thailand, Vietnam, Singapore, Malaysia, Philippines,
Indonesia, and Oceania.

The incumbent is to provide overall support and assist the SHISEIDO brand team in a wide array of
marketing activities while adhering to the SHISEIDO brand strategy.

KEY RESPONSIBILITIES

Marketing Operations
- Assist and support the brand team with regional-led initiatives based on opportunities identified
and market needs
- Support on contractor and agency management including: getting quotations, briefing of
agency/contractor/partners on specific brand needs
- Facilitate communication between local affiliates and drive alignment between all stakeholders,
including local countries, HQ and independent agencies

Administrative and Reporting duties
- Support the brand team in monthly reporting and presentation when needed, main responsibility
on Gate 5 analysis
- Assist in administrative responsibilities such as PO management, shipment coordination
- Support the brand team with competitive analysis and benchmarking, opportunity identification
and best practice recommendation (request basis)

E-commerce & Digital
- Support e-Commerce team to roll out collaboration campaigns on eCommerce marketplaces
(such as Lazada and Shopee)
- Collaborate with markets and cross function teams to ensure timely implementation and launch of
regional-led campaigns
- Support Regional Digital, Social, and E-Commerce Assets development projects
- Support Social & Influencer Activation program analysis, competitive analysis and benchmarking,
opportunity identification, conceptualization, and best practice recommendation
- Work closely with agency and global team to support timely update of brand.com content -
banners, LP and PDPs
- Manage new/expired asset content update to markets

Strategy analysis
- Support on data churning and analysis needed for SAPAC strategy, including SHISEIDO brand
data and competitor data
- Work closely with CMI (consumer insights team) to gather insights and provide analysis to brand
managers