Asia Pacific - Regional Marketing Intern, DProgram and Elixir
Please only apply to this role if you are able to commit to a full-time internship for the period of August 2024 - January 2025.
MAIN PURPOSE
SAPAC Cosmetics group manages regional brand marketing of Shiseido’s Premium Mass brands, ANESSA (sun care), D Program (Derma) and Elixir (Anti-Ageing Skincare brand). We are responsible for the APAC region – Korea, Taiwan, Indonesia, Thailand, Philippines, Vietnam, Malaysia & Singapore. The key mission of our team is to accelerate sales growth of the 3 brands by securing relevant support from Global HQ and by offering regional communication support to local markets. In 2022, we are launching ELIXIR into new markets and the key role of the Marketing Intern would be to support ELIXIR brand to support the launch operation as well as regional marketing for D Program.
KEY RESPONSIBILITIES
Support Regional Digital Marketing
- Work with external creative agency on digital asset development (Still / GIF shots for SNS, Functional Demo videos, E-commerce assets etc).
- Work with cross function teams (R&D, Regulatory, Digital etc) to align the contents
- Online execution check – review and audit brand execution on e-retailer platforms and provide regular feedback and updates
Support Marketing Operations
- Support the team on daily communications with various counterparts (local markets, global team etc).
- Assist in marketing quotations and invoice administrative submissions
- Assist in pricing collection and analysis
Support Regional Brand Manager Reports & Business Analysis
- Support monthly brand performance review by consolidating market report & internal business numbers
- Analyze local markets’ online and offline business performance to share insights
- Consolidate and share marketing calendars and activation as well as best practices
- Review and consolidate market pricelists and conduct price analysis within the region
- Conduct market research on key competitors when necessary
Support in Marketing Campaigns
- Coordinate & support the go-to-market activation with local marketing teams
REQUIREMENTS
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Internship experience related to brand marketing*
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Proficient in Microsoft Excel & Power Point
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Good organization skills
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Independent worker and able to deliver within tight timelines
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Good sense of initiative and follow-up skills
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Attention to details and comfortable with numbers
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Enjoys communicating with people from various countries
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Understand the latest digital trends on Instagram/Tiktok
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Beauty experience is preferred
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Design capability (Photoshop/Illustrator/Canva) is preferred
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