MAIN PURPOSE

The incumbent is required to:

1. Lead vision, strategic initiatives, and ongoing management of the eCommerce business in Asia Pacific 
2. “Triple hatting” country digital & ecommerce leadership roles for Thailand and Indonesia

The Organisation is open to considering applicants who are based in Singapore, Indonesia, and Thailand.

KEY RESPONSIBILITIES:

1. SAPAC Ecommerce Director:

• Work closely with the Vice President of Digital and eCommerce and various teams (mainly global, regional and local digital and brand teams) to accelerate Shiseido Group’s eCommerce business, with a strategic and sustainable business model  and strategy for each major brand, spanning across various ecommerce changes – pureplayers (e.g. Lazada), own branded ecommerce stores (e.g. Shiseido.com), retailer.com (e.g. Sephora.com) as well as emerging ecommerce channels such as social commerce
• Accountable for e-commerce business KPIs for the region, including, but not limited to, revenue, traffic, conversion, AOV, margin, inventory, etc.
• The candidate should have omnichannel and O2O experience, with a proven record of running omnichannel direct to consumer business. With this, the expectation is to guide country teams in setting up omnichannel practices and establish the strategy and action plans for success.
• Responsible for key account leadership for selected regional ecommerce retailers – mainly Lazada and Shopee. Responsibilities include Annual joint business planning. Campaign calendar planning and negotiations for key support on key moments
• Collaborate with Shiseido Group affiliates/subsidiaries in Taiwan, Thailand, Korea, Singapore, Malaysia, Indonesia, Vietnam, Philippines and India whilst continuously connecting with other Shiseido group regions to cross share suitable best practices
• Serve as the primary point of contact for all contractual agreements between Shiseido, third party e-commerce partners (e.g. Enablers), vendors (e.g. Digital Shelf Analytics Vendors), and other players in the e-commerce ecosystem.
• Collaborate with other team leaders in the digital & ecommerce team to continuous the ecom business acceleration:
  • Work with digital marketing team on customer experience and conversion enhancement on brand.com and cost-effective media strategy to drive quality traffic to all ecom channels
  • Work with CRM team on customer recruitment and retention on ecom channels
  • Work with Consumer and market intelligence team to scope out necessary consumer research projects to understand ecom/omni channel shopper journey
• Guide country teams to operate and manage digital shelf on all ecom channels - ongoing monitoring, always improving.
• Build reporting and dashboards (for different audience – global leadership, regional teams and local teams) which will include tracking of key performance indicators (KPIs), traffic sources, device usage, merchandising and funnel behaviours across all markets.
• Work with the local country Heads of eCommerce and regional leadership teams to forecast revenue, establish sustainable budgets and targets
• While driving eCommerce in the region, empower local teams with skills and expertise needed, enrichening the ecommerce knowledge needed to sustain new business e.g via playbook development, training and best practice sharing

2. Country digital & ecommerce lead – Thailand and Indonesia

• Lead the development and execution of local country digital & ecom strategy
• Lead & provide guidance to 2 local teams, each with dedicated team members in CRM, Ecommerce and digital marketing & media 
• Discuss and report regularly to local GM on key digital & ecommerce development
• Work with local senior management team of different functions to align on local strategy and ensure seamless multi-functional local execution (e.g. local GM, Local ICT, local brand leads)
• Attend key local digital & ecom meetings e.g. with key retailers and digital marketing partners

REQUIREMENTS

• Highly motivated individual with over 10 years of experience, of which 6-8 years of eCommerce specific experience in building and driving eCommerce businesses, at least 4-5 years in manager role
• Strong proven track record of launching and optimizing shops with merchandising experience on all ecom channels – brand.com, pureplayers, retailer.com. Social commerce a plus
• Regional Ecommerce management experience, with regional digital marketing & media and CRM experience preferred
• Understanding of Sales Force Commerce Cloud, Sales Force Marketing Cloud, Exact Target, Order Management Systems and Warehouse Management Systems, and other systems in the eCommerce technology ecosystem
• A leader with experience working within a global operating model, proven success managing multiple distribution partners, and the ability to drive alignment between HQ and regional teammates.
• Strong collaborating skills, vendor and stakeholder management
• Strong project management skill demonstrated via key regional ecom campaign launch and management – e.g. ecommerce mega campaign
• Local Digital & Ecommerce experience preferred – either in Indonesia and/ or Thailand with good understanding of local digital & ecommerce key players and tech ecosystem
• In addition to English, Indonesian Bahasa and/ or Thai language proficiency a plus