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Asia Pacific - Regional Digital Marketing Executive/Senior Executive

Date:  28 Apr 2026
Location:  Singapore
Company:  Shiseido

MAIN PURPOSE

To support the growth of Shiseido APAC’s key categories driving regional performance marketing excellence, media governance, and cross‑market digital capability building.

 

KEY RESPONSIBILITIES

 

  • Performance Marketing

 

    • Plan, execute, optimise & evaluate marketing activities for regional e-commerce campaigns on pureplayer platforms (i.e. Lazada, Shopee, TikTok Shop) across APAC markets within a matrix organisation and external agency partners
    • Lead holistic search to drive positive momentum on brand.com ecosystem

 

  • Media Governance & Stewardship
    • Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media. Ensure local markets adopt the global / regional standards.
    • Prepare regional reports from multiple data sources & departments for stakeholder management purposes across different owned platforms, including brand.com & pureplayer channels. Media channels include social, video, search, display etc.
    • Manage, maintain & cascade regional marketing tools, including social media governance, website analytics, influencer marketing (i.e. Wearisma), content publishing tools, consumer insights (i.e. MarketScope) etc.
  •  

 

  • Stakeholder & Partnership Management

 

    • Support in agency management, including productivity & agency service scorecards
    • Key Strategic PIC with key media publishers i.e. Meta, Google, TikTok, Lazada MS, Shopee MS
    • Provide training, consultations & facilitate best practice sharing with local markets 
    • Drive media pilots and test & learn

 

REQUIREMENTS

    • Degree from recognised university
    • At least 2 - 3 years of Digital Marketing Experience (candidates with more experience may be considered for Senior Executive)
    • Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate, Communicative
    • Technical skills: Excel, Website Analytics preferably i.e. GA4, GSC, Shopee & Lazada Marketing Analytics, Meta, Google & TikTok Ads analytics
    • Preferred Experience: Performance marketing, Retail Media, Analytics & Reporting, Martech & Tools governance

 

 

 
 

Shiseido Asia Pacific and Shiseido Singapore have once again been awarded the Great Place To Work Certification™ by Great Place To Work®, the global authority on workplace culture and employee experience. 

 

 


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