Shiseido NEXT Internship Programme 2027

Role: Regional CRM Intern

Shape your future. Create beauty innovations for a better world.

At Shiseido, beauty goes beyond products. It is about empowering people, driving innovation, and creating meaningful impact.

Why Shiseido NEXT?

At Shiseido, we believe every career journey begins with opportunity.

Shiseido NEXT is designed to give aspiring talents meaningful exposure, real-world experience, and opportunities to grow alongside industry professionals.

Through the Shiseido NEXT Internship Programme, you'll gain hands-on experience working on real business projects, collaborate with colleagues across Asia Pacific, and learn from experienced professionals in a global beauty company with over 150 years of heritage.

This is more than an internship. It is an opportunity to discover your potential, develop future-ready skills, and take the next step in your career journey.

What You'll Do

As an Regional CRM Intern, you will provide administrative, operational, and strategic support to regional CRM initiatives, roadmap and projects including (but not limited to): loyalty management system, loyalty program management, customer engagement personalization journey, analytics and ad hoc projects.  

You will:

• • Support the platform migration and enhancement of Shiseido Group regional loyalty management system  

  • Assist in regional dashboards and reports build and enhancement on Global BI and data visualization platform 

  • Assist in CRM KPI reporting on quarterly basis 

  • Support data analytics to derive insights to drive brand and CRM objectives 

  • Assist in creation and enhancement of regional CRM assets in collaboration with regional brand teams 

  • Support regional and local markets with omnichannel customer journeys best practices 

  • Compile best practices playbooks on CRM recruitment, campaigns, member engagement, VVIP customer retention and personalisation 

  • Perform competitive analysis to identify gaps and potential growth opportunities 

  • Support CRM team in planning meeting agenda with global, regional and local stakeholders 

  • Support on any ad-hoc projects and tasks where necessary 

What You'll Gain

1. Regional Exposure

Work with colleagues from diverse markets across Asia Pacific and gain insights within a regional organisation.

2. Meaningful Projects

Contribute and take on meaningful projects with real business impact.

3. Mentorship & Guidance

Receive coaching and support from experienced professionals who are invested in your development.

4. Future-Ready Skills

Explore the latest trends, innovations, and advancements within the beauty industry and continuously learn and develop new skills.

5. Professional Network

Connect with professionals across functions and markets while expanding your industry knowledge.

Who We're Looking For

You are:

• Proficient in Excel and data visualization tools (Tableau, Power BI), with a strategic, inquisitive mind to interpret consumer data and translate it into actionable insights 

  • Preferred hands-on experience or knowledge of customer platforms like Salesforce, Insider or Braze 

  • Outgoing, sociable, and confident in public speaking and presenting to a wider audience 

  • An independent, resourceful self-starter and team player, who thrives in collaborative environments and remains open to guidance and continuous learning 

  • Passionate about beauty industry 

Learn. Contribute. Grow.

Take your NEXT step with Shiseido.