Asia Pacific - Regional Brand Manager, Fragrance
MAIN PURPOSE
Shiseido Asia Pacific Cosmetic business division is looking to hire a Regional Brand Manager to lead the fast expansion of fast growth of fragrance cluster (Issey Miyake/ Narciso Rodriguez/ Serge Lutens/ Tory Burch/ Zadig & Voltarie) in APAC markets. Reporting to the Regional Brand Director, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.
KEY RESPONSIBILITIES
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REGIONAL STRATGIC DIRECTION TO MARKETS
- Translate the deep understanding of the fragrance markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/ influence/ PR strategy and others.
- Guide the new markets to ensure successful high impact brand launch
- Safeguard the brand equity and help markets balance brand building with commercial drive.
COLLABORATE WITH GLOBAL BRAND HOLDING
- Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direction and strategy meet the needs of APAC region.
- Representing the region’s voice to feedback to global brand innovation pipeline, marketing plan and communication plan
MONITORING AND ANALYSING THE MARKETS/ CHANNELS/ DISTRIBUTIONS/ COMPETITORS
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- Collecting, analysing and summarising information (Beaute Research/ Market intelligence) on the markets’ activities
- Drawing up reports on the qualitative and quantitative results of major promotions
- Making recommendations for the marketing plan and marketing mix
DIGITAL ACCELERATION
- Drive digital transformation at regional level, accelerating Ecommerce and CRM topics
- Work with external agencies to produce regional creative assets, social assets, product demo etc.
- Oversees local markets’ media buy plans
OPERATIONAL EXCELLENCE
- Support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc.
REQUIREMENTS
- Minimum 8 year -experience in a Marketing Role in Beauty with strong preference
- Must have either Regional or Global Marketing experience.
- Must have experience & knowledge in either of the 2 big clusters (Southeast Asia TH/MY/SG/INDO or North Asia TW/KOR.)
- Experience in Fragrance category is a plus
- Experience in managing Ecommerce business is a plus
- Business planning and implementation experience as well as project management; Strategic thinking (sound attention for details without losing focus on big picture)
- Good at Powerpoint and excel
- A considered, analytical approach to working with consumers, problem solving, stakeholder management
- Strong communication skills
- Positive attitude & growth mindset
- Flexibility to travel when required
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Regional Manager, Marketing Manager, Brand Manager, Branding, Equity, Management, Marketing, Finance