MAIN PURPOSE

Responsible for overall marketing and execution for Cosmetics Mass Brands (particularly Anessa & TISS), ensuring seamless execution from strategy to activation in Mass Channels (e.g., Olive Young, e-commerce platforms).

KEY RESPONSIBILITIES

1️. Marketing Planning & Execution

• Develop and execute local strategic plans for new product launches, regular campaigns, and special events, tailored for mass channels (e.g., Olive Young, online marketplaces).
• Lead the creation of campaign packages, including key claims & 360-degree marketing plans, ensuring alignment across marketing, sales, and retailers. Maintain a strong market presence for Anessa (Asia No.1 sun care brand), TISS (cleansing brand), and other priority products.
• Manage all aspects of local development & execution, including animation, digital advertising, print production, POS materials, GWP, in accordance with global brand guidelines.
• Ensure brand consistency across all communication and promotional activities across both online and offline channels.
• Work cross-functionally with Sales & E-commerce teams to align brand and product strategies with field sales promotions.

2️. Market & Consumer Insights

• Conduct sell-in & sell-out data analysis and consumer insights research to track performance and identify growth opportunities in the mass beauty market.
• Monitor competitor activities, market trends, and pricing strategies to maintain Shiseido’s competitive position in the mass cosmetics market.
• Collaborate closely with global and regional teams to develop communication and advertising strategies that align with the brand’s identity and positioning.

3️. Product Forecasting & Budget Management

• Ensure accurate product forecasting and optimal stock management to prevent overstock or stock shortagesacrossretailer channels.
• Effectively allocate POSM materials across channels through active communication with Sales & Corporate E-commerce teams.
• Plan and manage the brand’s budget and expenses, ensuring optimal allocation to maximize ROI and sales growth.
• Monitor and analyze key product performance metrics, including turnover, market share, and sales trends.

4️. Cross-functional Collaboration & Execution

• Maintain active communication with the APAC brand team and Brand Holder (HQ).
• Collaborate with internal departments (Sales, VMD, SCM, RA, DC) and external agencies (media, print, PR, etc.) to achieve brand objectives.
• Optimize digital advertising by leveraging advertising insights gained through collaboration with media agencies

REQUIREMENTS

1. Education & Experience

• Bachelor’s Degree in a related field.
• Minimum of 4 years of experience in Product Management or a related field.
• Experience in global beauty companies is a plus.
• Prior experience in Mass Channels (e.g., Olive Young) and relevant beauty categories (sun care, skincare, or makeup) is preferred.

2. Skills & Competencies

• Fluent in Korean and English (both spoken and written).
• Strong interpersonal and cross-functional communication skills.
• Highly organized and deadline-driven, with the ability to manage multiple tasks effectively.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); knowledge of SAP is a plus.
• Passion for beauty and cosmetics, with a strong understanding of industry trends and consumer behavior.

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