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Drunk Elephant PR Manager

Key Responsibilites 

  • Manage relationship with journalists with key media 
  • Media plan planning & execution 
  • Organize local events in line with the brand’s image (PR, product launches )
  • Define relevant budget for each event, follows up all related costs and ensures event report for management and regional structures with ROI analysis
  • Digital planning
  • Develop brand visibility on line and measures online strategy efficiency on a regular basis 
  • Enlarge social media platform
  • Develop online contact ambassadors, develops bloggers relationships in line with the global communication strategy
  • Provide key insights to brand teams to evolve campaign relevancy and PR program success
  • Foster influencer relationships encompassing beauty, lifestyle and professional verticals
  • Oversee all aspects of communications including: Public Relations, Influencer Marketing, Celebrity Relations and Philanthropy. 
  • Generate and secure creative ideas for collaborations and partnerships and participate as active decision maker in conceptualization, execution and development for strategic branding initiatives.
  • Continue to increase brand awareness and relevance on social media through increased earned media efforts
  • Lead the PR process, risk assessment, identify key concerns, and address issues with informed communication strategies. 
  • Oversee all communications efforts in all subsidiaries to control accuracy, consistency and brand messaging.
  • Develop and implement press tools, kits and strategies to be used to reinforce and strengthen consistent brand image and messaging.
  • Interface extensively with internal counterparts in the marketing, sales, training and creative services departments to collaborate on overall company objectives and key messaging.

 

Key Requirements

  • Bachelor’s Degree in related field
  • At least 6 years of relevant PR experience
  • Online/offline marketing/promotion experience 
  • Excellent verbal & written communication skills
  • Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
  • Confident and go-getter under pressure
  • Comfortable in public speech & presentation
  • Experience in a similar capacity within the beauty and fashion industry is an added advantage
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