MAIN PURPOSE

Responsible for all communications activations including PR, Social Media and Brand Cause initiatives. Also responsible for engaging a broad audience with prestige brand stories and product narratives. Develop compelling strategies to achieve significant media and social coverage, and craft effective communication plans to reach and resonate with target audiences.

KEY RESPONSIBILITIES 

• Develop integrated communications plans aligned with the marketing calendar.
• Plan and execute media strategies, digital campaigns, event activations, and content production based on the communications roadmap.
• Collaborate cross-functionally to ensure consistent brand messaging across all touchpoints.
• Lead end-to-end execution of PR and digital initiatives, from concept development to post-campaign analysis.
• Manage strong relationships with key media outlets, pitch stories to secure coverage, and write and distribute press releases.
• Organize local events in alignment with the brand image (e.g., PR, VIP gatherings, product launches).
• Manage the overall PR and communications budget, including event-specific budget planning, cost tracking, and ROI analysis for both local and regional reporting.
• Lead local content development including celebrity shoots, product photography, and marketing assets.
• Enhance online brand visibility and regularly measure the efficiency of online strategies.
• Provide strategic insights to brand teams to improve campaign relevance and evaluate the success of PR programs.
• Oversee all aspects of communications including Public Relations, Influencer Marketing, Celebrity Relations and Philanthropy.
• Develop and implement press tools, kits and strategies to reinforce a consistent and strong brand image.
• Work closely with internal counterparts in the marketing, sales, training and creative services to ensure alignment on messaging and objectives.  
• Align PR and digital strategies with APAC regional teams through ongoing communication and collaboration to ensure consistency across markets.
• Manage PR, advertising, and digital agencies to drive synergy and ensure effective coordination across all communication efforts.

REQUIREMENTS 

• Bachelor’s Degree in related field
• Fluent in both English and Korean
• Minimum of 6 years of relevant PR and Digital communications
• Excellent verbal and written communication skills
• Strong interpersonal skills and a proactive, positive attitude in fast-paced environments
• Comfortable in public speaking and presentations
• Experience in the beauty, salon or fashion industry is a plus
• Established relationships with media, influencers, and makeup artists are advantageous

🔔 Notes
✅ [수습기간 안내]
최종 합격하여 입사가 확정된 경우, 근로계약 시작일로부터 3개월간 수습기간이 적용됩니다.

✅ [채용서류 반환 정책]
『채용절차의 공정화에 관한 법률』 제11조 제6항에 따라 다음과 같이 안내드립니다.
당사 채용에 지원하신 분 중 최종 합격되지 않은 분에 한하여, 제출하신 채용서류의 반환을 청구하실 수 있습니다.
단, 아래의 경우에는 반환 대상에 해당하지 않습니다.
① 회사의 요구 없이 자발적으로 제출한 경우
② 홈페이지 또는 이메일 등 전자적 방법으로 제출한 경우
③ 천재지변 등 당사에 책임 없는 사유로 서류가 멸실된 경우

* 채용서류의 반환을 원하시는 경우, 『채용절차의 공정화에 관한 법률 시행규칙』 별지 제3호 서식의 채용서류 반환청구서 양식을 작성하여 아래 이메일로 제출해 주시기 바랍니다.
• 이메일: recruit@shiseido.co.kr

* 반환 청구가 확인된 날로부터 14일 이내, 청구서에 기재된 주소로 등기우편으로 발송해 드립니다. 이때 등기우편 요금은 수신자 부담으로 진행하는 점 참고하여 주시기 바랍니다.
   당사는 구직자의 반환 청구에 대비하여, 채용 여부 확정일로부터 최대 180일간 채용서류를 보관합니다. 해당 기간 내 반환 청구가 없는 경우, 『개인정보 보호법』에 따라 관련 서류는 안전하게 파기됩니다.

#LI-DNI